Senior Product Marketing Manager at Roofstock

Dallas, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Real Estate, PropTech, Investment Platforms, Rental HousingIndustries

Requirements

7+ years of product marketing experience, with a proven track record of successfully launching and scaling B2C SaaS products
Experience in real estate (inferred from incomplete description)

Responsibilities

Develop and execute the go-to-market strategy for Stessa, Mynd, and RentPrep, aligning with overall retail business objectives
Conduct in-depth market research and competitive analysis to identify market trends, customer needs, and differentiation opportunities
Define clear and compelling product positioning, messaging, and value propositions that resonate with our target retail audience
Serve as the subject matter expert on our retail products and target customers, informing product strategy and marketing campaigns
Lead the creation of high-impact marketing materials, including website content, sales collateral, case studies, product videos, and presentations
Manage the product launch process, collaborating with cross-functional teams to ensure successful, synchronized launches
Develop and implement sales enablement programs, providing the sales and support teams with the tools, training, and resources they need to effectively sell our products
Partner with the content marketing team to develop content strategies that educate and engage our audience at every stage of the funnel
Conduct customer interviews and gather feedback to inform product development and messaging
Partner with the Product Management team to influence the product roadmap and ensure market-driven features are prioritized
Collaborate with the Marketing & Growth team to create and execute campaigns that drive demand and adoption
Work closely with the Sales team to understand their needs, refine messaging, and provide essential enablement materials
Engage with our Operations and Customer Success teams to gain insights into customer pain points and product usage, which will inform messaging and positioning

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyCompetitive AnalysisProduct PositioningMessagingCustomer ResearchProduct LaunchesStrategic Storytelling

Questions & Answers

Common questions about this position

What is the compensation for this Senior Product Marketing Manager role?

This information is not specified in the job description.

Is this Senior Product Marketing Manager position remote or office-based?

This information is not specified in the job description.

What skills are required for the Senior Product Marketing Manager role?

The role requires strategic storytelling, proven experience bringing technology products to market, enabling revenue teams, conducting market research and competitive analysis, and developing product positioning and messaging.

What is the company culture like at Roofstock?

Roofstock has a collaborative, can-do culture with a talented team of 750+ Roofsters that fuels growth.

What makes a strong candidate for this Senior Product Marketing Manager position?

A strong candidate is a strategic storyteller with a proven track record of bringing technology products to market and enabling revenue teams, capable of deeply understanding customer needs and partnering cross-functionally.

Roofstock

Online marketplace for single-family rentals

About Roofstock

Roofstock is an online marketplace that allows investors to purchase single-family rental homes that are already leased to tenants, enabling immediate passive income without the hassle of property management. The platform targets individual investors looking to diversify their portfolios with real estate, particularly those who prefer remote investing. Roofstock stands out by enhancing liquidity in the traditionally illiquid real estate market and offering a rigorous property certification process, including inspections and a money-back guarantee. The company's goal is to simplify real estate investing, making it accessible and straightforward for individual investors.

Oakland, CaliforniaHeadquarters

2015Year Founded

$361.4MTotal Funding

SERIES_ECompany Stage

Real EstateIndustries

201-500Employees

Risks

Integration challenges from the Mynd merger may disrupt operations.

NFT property sales may face regulatory scrutiny, affecting investor confidence.

Increased competition from Casago and Vacasa could pressure Roofstock's market share.

Differentiation

Roofstock offers a unique marketplace for leased single-family rental homes.

The platform provides a 30-day money-back guarantee for property purchases.

Roofstock's rigorous property certification ensures transparency and security for investors.

Upsides

The merger with Mynd enhances Roofstock's technology and data insights.

Roofstock's investment in Casago and Vacasa expands its market reach.

Roofstock OnChain's NFT property sales indicate a trend in blockchain real estate.

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