Sr. Product Marketing Manager
Abarca HealthSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Primary Care, Marketing & AdvertisingIndustries
Requirements
Candidates should possess a Bachelor’s degree and at least 5 years of experience in business strategy, marketing, digital marketing, or media marketing. They should demonstrate success in driving customer engagement with new products, services, or experiences, and possess strong data-driven marketing skills with the ability to leverage insights and develop effective marketing strategies. Expertise in marketing frameworks and strategic planning, along with excellent communication and relationship-building skills, are also required.
Responsibilities
The Senior Product Marketer will lead the development and execution of Center Expansion events and activities aimed at driving patient acquisition, oversee all aspects of event logistics, collaborate closely with agency and vendor partners, facilitate alignment across internal teams, support the acquisition marketing strategy for DeNovo clinics, analyze performance reports and share insights, and integrate strategic inputs to inform ongoing planning and optimization efforts. They will also manage key relationships with external partners and ensure seamless campaign delivery.
Skills
Marketing Strategy
Event Planning
Brand Visibility
Media Planning
Campaign Management
Market Analysis
Vendor Management
Cross-functional Collaboration
Data Analysis
Humana
Health insurance provider for seniors and military
About Humana
Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.
Key Metrics
Louisville, KentuckyHeadquarters
1961Year Founded
IPOCompany Stage
Social Impact, HealthcareIndustries
10,001+Employees