Senior Manager, Digital Marketing
Scout MotorsSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Software as a Service, Automotive technologyIndustries
Requirements
Candidates should possess a Bachelor's degree in Marketing, Business, or a related field, and have at least 7 years of experience in product marketing, with a strong focus on the automotive or transportation industry. Demonstrated experience in developing and executing Go-To-Market strategies is essential, along with a deep understanding of the truck market and its unique challenges.
Responsibilities
The Senior Product Marketer will be responsible for owning the Go-To-Market strategy for the truck market, including creating and executing marketing plans, driving demand generation programs, and enabling sales channels with the necessary tools and resources. They will also lead the development of new products or enhancements, establish the product positioning and messaging, and serve as the company’s leading expert in the truck market, presenting the offering to external audiences and collaborating with Product Development and Sales leadership.
Skills
Go-To-Market strategy
Market characterization
Demand generation
Sales enablement
Messaging and positioning
Competitive differentiation
Business case development
CDK Global
Integrated software solutions for automotive retail
About CDK Global
CDK Global provides integrated software solutions specifically designed for the automotive retail industry. Their products help auto dealerships manage various operations such as billing, customer relationship management (CRM), inventory management, and service scheduling. By using these software tools, dealerships can streamline their processes, improve customer experiences, and increase sales. Unlike many competitors, CDK Global focuses on the unique challenges of the automotive market, including the transition to electric vehicles (EVs), and tailors its solutions to meet these evolving needs. The company's goal is to enhance the efficiency and productivity of its clients through advanced technology, ultimately driving the automotive retail industry forward.
Key Metrics
Hoffman Estates, IllinoisHeadquarters
1972Year Founded
IPOCompany Stage
Automotive & Transportation, Enterprise SoftwareIndustries
5,001-10,000Employees