Sr Group Product Manager, Onboarding
KrakenFull Time
Expert & Leadership (9+ years)
Candidates should have previous B2C experience with onboarding flows and subscription models, along with strong experience in product discovery and assessing market fit. A demonstrated ability to test and experiment with new channels, products, and audiences is also required.
The Senior Product Manager will drive the product vision, strategy, and execution for the user onboarding journey, guiding new users to their first purchase. Responsibilities include creating and maintaining the product roadmap, conducting market research, defining and prioritizing product hypotheses, and collaborating with engineering, design, and marketing teams to deliver high-quality product features. The role also involves managing the product lifecycle, utilizing Agile methodologies, conducting user research, analyzing product data, running A/B tests, and communicating the product vision to stakeholders.
Improves patient adherence to treatment plans
Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.