[Remote] Senior Product Manager - Acquire at Kraken

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

5 years of product management experience
3+ years in growth or acquisition-focused roles
Proven track record of shipping successful product features through experiments that move business metrics
Experience with CRO on landing pages and app/web-based acquisition funnels
Experience thinking across a multi-product ecosystem, ideally with dynamic routing or recommendation logic
Strong analytical skills and experience with A/B testing frameworks and hypothesis development
Excellent collaboration and communication skills; able to work effectively with cross-functional partners
A growth mindset – you are curious, resilient, and not afraid to challenge assumptions
Experience designing freemium or utility features that drive engagement and conversion

Responsibilities

Own the product roadmap and execution for the Acquire Team, focused on CRO on logged-out Kraken.com and signup funnels across Kraken’s product ecosystem
Build systems and strategies that intelligently route traffic across Kraken’s product ecosystem, ensuring the right users are matched with the right offerings early in their journey
Explore and launch freemium tools, interactive utilities, or other high-value logged-out experiences that introduce Kraken’s capabilities and build trust
Partner with design and engineering to ship landing page optimizations, segmented and personalized user journeys through high velocity experimentation
Use quantitative data, user insights, and competitive research to drive decision-making and prioritize initiatives
Collaborate with stakeholders across the organization, including brand, legal, compliance, and product, to ensure alignment and timely delivery
Champion a culture of experimentation, rapid iteration, and continuous improvement

Skills

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$108.5MTotal Funding

SERIES_CCompany Stage

Crypto & Web3, Financial ServicesIndustries

501-1,000Employees

Benefits

Competitive salary and equity plan

401k contribution plan

Vacation & Generous PTO

Paid Tranings

Risks

Increased competition from Binance and Coinbase could impact Kraken's market share.

Regulatory scrutiny in the EU may raise Kraken's compliance costs.

The volatility of cryptocurrency prices can affect Kraken's revenue from transaction fees.

Differentiation

Kraken offers both spot and futures trading for over 40 digital assets.

The platform provides advanced charting tools for professional traders and technical analysts.

Kraken's 24/7 global support ensures assistance for users at any time.

Upsides

Kraken's acquisition of Staked enhances its staking services for consumers and institutions.

Sponsorship deals with major soccer clubs boost Kraken's visibility and brand recognition.

The rise of crypto derivatives attracts advanced traders to Kraken's sophisticated tools.

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