Senior Product Manager

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Advertising, AdTechIndustries

Requirements

Candidates must have 7+ years of Product Management experience in the advertising or a related industry. An analytic or technical background with proven ability to work in high-scale data environments is required, along with experience in a fast-paced agile development environment. Proven ability to deliver high impact product functionality to stakeholder teams, understanding of ad quality, data, and user privacy issues, experience in advertising technology, and experience with external partner management and delivering on contractual agreements are also necessary.

Responsibilities

The Senior Product Manager will own the creation and maintenance of the product backlog, define requirements, track KPIs, and lead the product development lifecycle. Key responsibilities include taking ownership of a product development roadmap for OpenX’s ad exchange data features, managing products throughout their life cycle, defining experiments to validate POCs of business problem solutions, and establishing metrics to measure effectiveness and drive improvements. This role also involves building relationships with clients, stakeholders, and other teams, building consensus and driving execution, staying abreast of market trends, providing source data for product marketing communication, providing information for management through reports and analyses, and maintaining product and market knowledge.

Skills

Product Management

Advertising Technology

Agile Development

Data Analysis

Ad Quality

User Privacy

Stakeholder Management

Product Backlog Management

KPI Tracking

Market Design

Technical Innovation

Operational Excellence

OpenX

Programmatic advertising platform for digital inventory

About OpenX

OpenX operates a programmatic advertising platform that enables the real-time buying and selling of digital ad inventory. The platform connects publishers, advertisers, and app developers, allowing advertisers to bid on ad space as it becomes available. This process helps publishers maximize their revenue while ensuring that advertisers can effectively reach their desired audiences. OpenX generates revenue through transaction fees on ad placements and offers additional services like advanced analytics and audience targeting. What sets OpenX apart from its competitors is its focus on maintaining high marketplace quality and transparency, using data and technology to prevent ad fraud and enhance ad performance. The platform supports various ad formats, including display, video, and mobile, to meet the changing demands of the digital advertising landscape.

Pasadena, CaliforniaHeadquarters

2007Year Founded

$73.4MTotal Funding

SERIES_ECompany Stage

Data & Analytics, Consumer Software, CybersecurityIndustries

201-500Employees

Senior Product Manager

Requirements

Responsibilities

Skills

OpenX

About OpenX

Benefits

Professional Development Budget

Risks

Privacy regulations like CCPA and GDPR challenge OpenX's data management.

Ad-blocking technologies may reduce OpenX's ad targeting effectiveness.

The deprecation of third-party cookies threatens OpenX's ad targeting methods.

Differentiation

OpenX offers a unique partnership with Givsly for purpose-driven marketing solutions.

The company is a leader in cookieless advertising, leveraging Google's Privacy Sandbox.

OpenX provides seamless cross-channel ad experiences across web, app, and CTV.

Upsides

OpenX's expertise in CTV advertising aligns with the growing CTV ad spend.

The partnership with Givsly enhances OpenX's appeal in sustainable advertising.

OpenX's advanced analytics benefit from AI integration in ad targeting.