Senior Principal, Jordan Brand Communications, EMEA at Nike

Hilversum, North Holland, Netherlands

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Sportswear, Fashion, Basketball, MarketingIndustries

Requirements

Extensive experience in creating and driving communications strategy
Experience in developing executive engagement plans
Experience in building trust through corporate and issue management
Deep understanding of the sport industry, particularly basketball
Proven experience in identifying new opportunities and turning them into breakthrough communication engagement strategies and tactics
High level of agility and ability to communicate clear goals and enable the team despite incomplete information and ambiguity
Highly collaborative with strong strategic instinct
Critical thinking skills, applying knowledge of consumer and media insights and trends
Ability to manage multiple and competing priorities
Intelligence related to sport and basketball
Culturally curious mindset
Thrives in a dynamic environment with a growth and winning mindset
Great team player able to motivate the team to think differently and invent new approaches
Self-starter

Responsibilities

Build and drive long-term communications strategies and innovative storytelling tactics in service of Jordan’s business priorities (e.g., Basketball, Streetwear, Energy)
Serve as critical thought partner to the Jordan Brand EMEA leadership team
Work closely with the Brand and Sport Marketing team as well as other communications teammates in Global, North America, GC, and APLA
Develop strategic communications plans for Jordan in EMEA
Provide strategic counsel and own day-to-day relationships with marketing and other functional stakeholders, and at times Club and Federation partners

Skills

Key technologies and capabilities for this role

CommunicationsBrand StorytellingStrategic ThinkingMedia RelationsCultural TrendsBasketball CultureBlack CultureFashionMusicArtCommunity EngagementPublic Relations

Questions & Answers

Common questions about this position

What is the employment type for this position?

This is a full-time position.

Is this role remote or does it require office presence?

The role is based in EHQ, suggesting an office location requirement.

What key skills and experience are required for this role?

The position requires extensive experience in creating and driving communications strategy, developing executive engagement plans, building trust through corporate and issue management, deep understanding of the sport industry, high agility, critical thinking, and knowledge of consumer and media insights, trends, with intelligence related to sport and basketball.

What is the company culture like for the Jordan Brand Communications team?

The team consists of optimists, dreamers, and inventors who thrive on deep, authentic connections to communities like the global basketball family, Black Culture, fashion, music, and art; they are culturally curious, community-minded, purpose-driven, and not afraid to challenge the status quo.

What makes a strong candidate for this Senior Principal role?

A strong candidate is a self-starter with proven experience identifying new opportunities and turning them into breakthrough strategies, highly collaborative with strong strategic instinct, able to manage ambiguity and multiple priorities, and possessing a culturally curious mindset with sport and basketball intelligence.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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