Senior PR Manager, LATAM at Match Group

Mexico

Match Group Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
NoVisa
Technology, DatingIndustries

Requirements

  • 5+ years in-house or agency experience in public relations, communications, or journalism, with a strong track record in consumer-facing storytelling
  • Experience working in or across Mexico and/or Brazil is required
  • Deep understanding of the cultural nuances, media environments, and dating norms in LATAM, especially among Gen Z, millennial women, and LGBTQIA+ communities
  • Strong editorial instincts: ability to spot a compelling story, shape it for press, and craft narratives that resonate across borders
  • Media relations expertise: demonstrated success securing earned coverage in Mexico and/or Brazil across lifestyle, tech, business, and culture-focused media
  • Exceptional writing skills (implied from incomplete description)
  • Mexican citizen or permanent resident in Mexico legally authorized to work without visa sponsorship, now or in the future

Responsibilities

  • Lead Regional Comms Plans: Execute PR strategies to support Hinge’s launch and ongoing presence in Mexico and Brazil, aligned with global positioning and local cultural relevance
  • Localize Story Development: Shape and adapt earned media narratives that reflect the dating culture, values, and voices of Hinge’s target audience in LATAM
  • Collaborate Cross-Functionally: Partner with global marketing, comms, research, product, and trust & safety teams, as well as LATAM agency partners, to support campaigns and storytelling moments
  • Drive Media Outreach: Build and maintain strong relationships with key editors, writers, and outlets across Mexico and Brazil; secure earned media coverage across lifestyle, consumer tech, and business press
  • Support Executive Comms: Prepare briefing materials, talking points, and regional messaging for spokespeople and subject matter experts participating in LATAM media engagements
  • Monitor and Elevate Trends: Keep a pulse on cultural and media trends, competitive landscape, and relevant local narratives to inform PR strategy and uncover timely story angles
  • Write for Regional Impact: Draft and localize press releases, pitches, media FAQs, and other PR materials in Spanish and/or Portuguese that reflect Hinge’s voice and mission
  • Manage Inbound Media: Field, assess, and respond to LATAM press inquiries, coordinating with internal teams to ensure timely and thoughtful responses
  • Coordinate Agency Workflow: Oversee LATAM agency activities, ensuring delivery of regular coverage tracking, biweekly updates, and monthly reporting that identifies results and opportunities
  • Champion Local Expertise: Share ongoing insights into the LATAM dating culture, regulatory environment, and safety conversations to help Hinge build brand trust and user connection across the region

Skills

PR Strategy
Earned Media
Media Relations
Storytelling
Cultural Localization
Agency Partnership
Cross-Functional Collaboration
Regional Communications
Campaign Management
Stakeholder Engagement

Match Group

Provides online dating and social discovery

About Match Group

Match Group leverages the Swipe feature® and social discovery, facilitating deeper connections through its portfolio of online dating brands, with a global presence and availability in over 40 languages.

Dallas, TexasHeadquarters
1986Year Founded
$400MTotal Funding
IPOCompany Stage
Consumer Software, Social ImpactIndustries
1,001-5,000Employees

Benefits

Medical/Dental/Vision Insurance
Charitable Matching Program
Retirement Matching Funds
Training and Education Allowance
Performance Bonuses
Mental Health Counseling

Risks

Increased competition from AI-driven dating apps may draw users away.
Privacy concerns and data breaches could impact reputation and operations.
Free dating apps with innovative features may pressure Match Group's pricing models.

Differentiation

Match Group offers nearly 50 brands catering to diverse dating communities.
The company generates revenue through subscription, transaction, and advertising models.
Match Group operates globally, available in over 200 countries and 40 languages.

Upsides

Increased interest in AI-driven matchmaking enhances user experience and engagement.
Growing trend of VR integration offers immersive dating experiences.
Rising demand for niche platforms caters to specific interests and communities.

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