Senior Planner at Zeno Group

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

HealthcareIndustries

Requirements

8 years of extensive experience in brand or communications planning, with significant experience in healthcare, pharmaceutical, or life sciences sectors
Ability to consult on primary research and lead secondary research (based on core research skills such as designing and executing ethnographies, focus groups and brand workshops, as well as data analysis)
Ability to develop big ideas into communications frameworks
Deft at developing powerful narratives to deliver insights and strategy for client buy-in
Experience in planning, insights and analysis
Familiarity with agency planning models and capabilities
Solid grasp of brand strategy and brand equity assessment
Strong presentation skills, ability to articulate smart and sometimes complex solutions in a straightforward and lucid manner to a variety of internal and external audiences
Understand role that PR and social media play in the overall communications marketing mix

Responsibilities

Bridge the gap between patient, caregiver, and healthcare professional insights and the broader healthcare landscape
Explore the intersection of culture, brands and audiences from new angles to arrive at deeper insights, more provocative marketing strategies and breakthrough brand-building platforms
Analyze cultural, behavioral, and clinical trends to identify opportunities for brands to connect authentically and responsibly
Bridge the gap between the consumer trends and the industry to determine appropriate channels for the brand based on editorial themes, target audience, brand objectives etc
Determine priorities and develop / challenge the client brief; set the bar for depth of insights and creative fodder
Consult on primary research initiatives ensuring methodologies match research objectives
Lead and synthesize secondary research, turning data into actionable insights that shape brand positioning and communications
Map research timelines, milestones, and budgets in collaboration with account leads
Collaborate with Data & Intelligence teams to evaluate campaign performance, extract actionable insights, and guide ongoing optimization
Develop integrated communications frameworks that respect regulatory requirements while breaking through with fresh, empathetic ideas
Demonstrate deep understanding of brand strategy, disease awareness campaigns, and patient/HCP engagement models
Partner with account leads to ensure strategy aligns with client objectives, audience needs, and compliance considerations
Manage a portfolio of accounts and ensure overall performance of client campaigns
Serve as a trusted advisor to clients, providing strategic counsel grounded in insights and healthcare expertise
Partner closely with creative, digital, data & analytics, and account teams to build compelling campaigns across PR, digital, and social channels
Confidently present strategies, insights, and recommendations to clients and senior stakeholders

Skills

Strategic Planning

Insight Development

Market Research

Healthcare Strategy

Brand Positioning

Data Analytics

Cultural Analysis

Primary Research

Secondary Research

Campaign Optimization

Zeno Group

Communications agency specializing in PR

About Zeno Group

Zeno Group is a global communications agency that focuses on creating effective communication strategies for well-known brands across various industries, including consumer goods, technology, healthcare, and financial services. The agency uses a data-driven approach to storytelling, which helps them develop imaginative solutions that address business challenges and improve brand reputation. Their services include public relations, digital marketing, content creation, and brand strategy, and they charge clients through project fees or retainers. Zeno Group stands out from competitors by embracing unexpected ideas and emphasizing measurable results in their campaigns. The goal of Zeno Group is to help brands engage their audiences and achieve their business objectives through innovative communication.

Town of Southampton, New YorkHeadquarters

1998Year Founded

SEEDCompany Stage

Data & Analytics, ConsultingIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Risks

Reliance on data-driven strategies exposes Zeno Group to data privacy and compliance risks.

Intensifying competition from digital-first agencies threatens Zeno Group's market share.

Rapid social media evolution requires constant adaptation, straining resources and consistency.

Differentiation

Zeno Group combines creative thinking with data-driven strategies for impactful communication.

The company leverages new media platforms like TikTok for unique audience engagement.

Zeno Group's fearless pursuit of the unexpected sets it apart in a competitive market.

Upsides

Increased focus on sustainability enhances brand reputation and attracts eco-conscious consumers.

AI-driven analytics tools allow precise measurement of campaign effectiveness and engagement.

Growing demand for crisis communication services presents expansion opportunities for PR firms.

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