Senior Partner Marketing Manager at Plusgrade

Dubai, Dubai, United Arab Emirates

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Travel, Aviation, Hospitality, Loyalty ProgramsIndustries

Requirements

8+ years of marketing experience within loyalty or digital marketing roles, with at least 3 years in a senior or lead capacity within the travel, loyalty, or e-commerce sectors
Demonstrated success in developing and executing B2B2C loyalty marketing strategies for major travel or hospitality brands, with a strong understanding of the Middle East market
Uphold the highest standards of integrity and transparency, acting ethically and maintaining trust and accountability
Advanced knowledge of digital marketing, data-driven personalization, and omni-channel campaign management
Proven ability to build relationships, drive strategic alignment, and deliver value in complex environments
Strong grasp of loyalty economics and the ability to translate strategy to align with loyalty programme metrics while maintaining programme economics

Responsibilities

Take full strategic and operational ownership of the Middle East loyalty partner marketing portfolio, setting vision, priorities, and KPIs to drive revenue and engagement of Plusgrade’s loyalty products with partners
Actively drive marketing opportunities that contribute to revenue goals
Develop and execute multi-year, data-driven marketing strategies that accelerate partner growth, deepen engagement, and position Plusgrade as an industry thought leader
Build and nurture relationships with internal and external stakeholders, serving as a trusted advisor to senior partner stakeholders
Leverage deep expertise in loyalty marketing, digital channels, and omni-channel campaign management to deliver best-in-class partner and customer experiences
Lead cross-functional teams (Data, Analytics, Creative, Media, Product) to deliver integrated, high-impact marketing programs tailored to partner needs
Identify and pilot marketing opportunities, personalization strategies, and data-driven approaches to keep Plusgrade and its partners at the forefront of loyalty marketing
Establish robust measurement frameworks, analyze campaign and portfolio performance, and present actionable insights and recommendations to internal and external stakeholders
Mentor and develop junior team members, fostering a culture of excellence, innovation, and continuous learning

Skills

Partner Marketing

Loyalty Marketing

Marketing Strategy

Revenue Growth

Stakeholder Management

Strategic Planning

KPIs

Portfolio Management

Loyalty Economics

Relationship Building

Plusgrade

Provides upgrade solutions for travel companies

About Plusgrade

Plusgrade specializes in providing upgrade solutions for the travel industry, focusing on helping airlines, cruise lines, and other travel service providers increase their revenue through ancillary services. Their platform allows these companies to offer customers the option to upgrade their seats or cabins for an additional fee, either through bidding or fixed pricing. Plusgrade stands out from competitors by integrating seamlessly with existing systems of travel companies, making it easier for them to implement these upgrade options. The company's goal is to enhance customer satisfaction while generating high-margin revenue for their partners, and they have been recognized as a market leader in this space, receiving awards such as the Deloitte Technology Leadership award.

New York City, New YorkHeadquarters

2009Year Founded

$151.5MTotal Funding

GRANTCompany Stage

Enterprise Software, Consumer GoodsIndustries

501-1,000Employees

Benefits

401(k) Company Match

Health Insurance

Unlimited Paid Time Off

Home Office Stipend

Remote Work Options

Parental Leave

Wellness Program

Risks

Emerging tech companies could erode Plusgrade's market share.

Airlines developing in-house solutions may reduce demand for Plusgrade.

Economic downturns can significantly impact Plusgrade's revenue streams.

Differentiation

Plusgrade offers a proprietary SaaS platform for travel upgrade solutions.

The company partners with major airlines like airBaltic and Garuda Indonesia.

Plusgrade's 'Subscribe to Miles' service innovates loyalty programs in the travel industry.

Upsides

Partnerships with airlines enhance customer experience and boost revenue.

Subscription-based loyalty programs are gaining traction in the travel industry.

Flexible bidding systems for upgrades offer passengers more control over travel.

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