Responsibilities

The Senior Paid Social Specialist will build, launch, and optimize campaigns across all major social platforms with a focus on flawless execution, collaborate with the team on media planning to support client and campaign strategy, manage campaign budget pacing and execute bid adjustments as needed, perform campaign QA on their own campaigns and those built by others, build and deliver weekly and ad hoc reporting inclusive of formatted Excel reports, Looker dashboards, and performance insights and recommendations, pull data and write insights that tell a story for campaign wrap-ups and larger reporting deliverables such as QBRs, maintain an understanding of the newest paid social product offerings and trends, recommend changes to improve overall performance, leverage content for flawless ad placement builds, routinely check social platforms and campaign dashboards, and support the team in launching and optimizing A/B tests.