Senior Paid Media Manager at Global Payments

Atlanta, Georgia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Payments, Fintech, Financial ServicesIndustries

Requirements

7+ years in a performance marketing or growth role, ideally in a high-growth B2B or tech environment
Proven track record managing multi-million dollar paid media budgets
Strong background in digital marketing with expertise in SEM, paid social, and other paid media channels
Data-driven strategist capable of delivering measurable business outcomes
Experience developing and executing paid media campaigns to drive demand and customer acquisition

Responsibilities

Lead the development and execution of paid social and digital marketing strategies across multiple platforms to maximize operational efficiency of the acquisition funnel
Identify new channels, platforms, and tactics to unlock scalable and efficient growth
Serve as a strategic thought partner to senior leadership on paid growth strategy and investment decisions
Build and maintain effective relationships with agency teams and ad platform representatives to stay ahead of policy changes, feature updates, beta program inclusion, and to maximize performance
Oversee the end-to-end management of paid campaigns, including budgeting, targeting, creative assets, and product prioritization to ensure effective performance
Continuously test new ad formats, targeting strategies, bidding approaches, and creatives to improve overall campaign performance and stay ahead of industry trends
Collaborate with Product, Analytics, Brand, and Creative teams to optimize conversion and improve full-funnel performance
Own digital brand strategy activation and execution
Analyze campaign performance metrics (CPM, CAC, CPO, ROAS, etc.) and provide actionable insights and recommendations to continuously improve performance and scale successful campaigns
Share regular performance reports to senior leadership, presenting campaign results, insights, and forecasts for future growth
Contribute to demand forecasts and ensure pacing aligns with growth goals for lead and closed-won targets
Work closely with Campaign Managers, Marketing Ops, CRO, Lifecycle, Data and Sales teams to ensure tight handoffs, shared visibility, and feedback loops across the funnel
Manage a seven-figure paid media budget; allocate spend to ensure cost-effective use of marketing dollars - minimizing CAC and maximizing ROAS