Senior Paid Growth Channel Manager - Greater China at Binance

Asia

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Blockchain, Cryptocurrency, FintechIndustries

Requirements

Marketing experience in finance, gaming, or third-party applications is preferred, with relevant channel resources being a plus
At least 3 years of experience in user growth, with access to traffic resources such as download sites, webmaster networks, app store user acquisition, and a solid understanding of growth strategies and methodologies
Strong self-motivation, team spirit, and a collaborative mindset. Demonstrates humility and kindness when working with others
Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders

Responsibilities

Belong to the Growth Department with the core objective of acquiring Chinese users at scale and being accountable for growth metrics
Expand and manage various types of internet traffic channels. Candidates with one or more of the following growth resources are preferred: Exposure to domestic and international mobile phone manufacturers and major media resources (e.g., Android, Apple Store, Facebook, TikTok, etc.), with direct cooperation channel resources highly preferred
Exposure to App store promotion resources, familiarity with user acquisition methods in app stores and ability to develop channel partnerships to drive user acquisition on Apple and Android stores
Familiarity with mid- and long-tail channel resources such as tools, games, and other verticals
Independently research and develop various growth models based on business needs, maintain sensitivity to traffic trends, and proactively seek and explore new partnership and growth opportunities

Skills

Key technologies and capabilities for this role

User AcquisitionPaid ChannelsChannel PartnershipsApp Store OptimizationASAAndroidApple StoreFacebookTikTokGrowth Marketing

Questions & Answers

Common questions about this position

What salary or compensation does this role offer?

Binance offers a competitive salary for this position.

Is this role remote or does it require working in an office?

This information is not specified in the job description.

What skills and experience are required for this Senior Paid Growth Channel Manager role?

Candidates need at least 3 years of user growth experience with traffic resources like download sites, webmaster networks, and app store user acquisition, bilingual English/Mandarin proficiency, and marketing experience in finance, gaming, or third-party apps preferred.

What is the company culture like at Binance?

Binance has a flat structure, user-centric global organization where you collaborate with world-class talent, work autonomously on fast-paced innovative projects, and thrive in a results-driven environment with career growth opportunities.

What makes a strong candidate for this position?

Strong candidates have 3+ years in user growth with direct access to traffic channels like mobile manufacturers, media resources (e.g., Android, Apple Store, Facebook, TikTok), app store promotion resources, or mid/long-tail channels, plus bilingual skills and a collaborative mindset.

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters

2017Year Founded

$9.7MTotal Funding

SERIES_ACompany Stage

Crypto & Web3, Financial ServicesIndustries

5,001-10,000Employees