Senior Manager, Influencer Growth Marketing
Nutrafol- Full Time
- Senior (5 to 8 years)
Welcome to Welltech! Welltech is a global leader in the Health & Fitness industry, with over 220 million installs across life-changing apps designed to boost well-being. They have a mission to improve the health of millions through intuitive nutrition trackers, fitness solutions, and personalized wellness journeys, supported by a team of over 700 professionals across 5 hubs. The Creative Team is the heartbeat of the business, crafting compelling narratives and visuals.
This role focuses on expanding and managing a diverse network of external creative talent – including motion designers, copywriters, and social media creators – across TikTok, Instagram, and YouTube. The goal is to support and scale creative efforts through external collaboration.
Improves patient adherence to treatment plans
Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.