Senior MarTech Engineer at WillowTree

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, TechnologyIndustries

Requirements

Master's Degree with 2 years of experience OR a Bachelor's Degree in business, marketing, communications, or other closely related fields with 3+ years of experience in a client-facing marketing strategy role or account management role
Knowledge of various MarTech tools - CEP, CDP, Analytics, MMP, Loyalty - preferably in one or more of Braze, Salesforce Marketing Cloud, mParticle, Segment, Punchh, Talon.One, Amplitude, Mixpanel, Branch, Appsflyer, and Adobe (AEP, RT-CDP, ACS, AJO), including integration best practices and strategies
Experience successfully developing and leading multi-phase projects with various stakeholders
Advanced knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, automation, etc
Proven success in planning and deploying integrated digital marketing campaigns to drive acquisition, increase retention, or improve customer long-term value
Excellent communication skills, both written and verbal

Responsibilities

Conduct discovery engagements to determine a client’s optimal marketing tech stack
Implement and operate tools across the MarTech stack, including Customer Engagement Platforms, CDP, CRM, Product Analytics, MMPs, and Loyalty platforms
Lead complex business/technical integrations across a variety of client apps and tools such as Braze, Salesforce Marketing Cloud, mParticle, Segment, Punchh, Talon.One, Amplitude, Mixpanel, Branch, Appsflyer, Adobe (AEP, RT-CDP, ACS, AJO)
Calibrate technology platforms to align with business metrics, including audience segmentation, analytics dashboards, email automation, and more
Train clients on how to use their growth stack and advise on best practices
Create technical documentation for engineers that outlines and communicates specific project needs by sprint, following agile frameworks
Drive ongoing client success and satisfaction by determining the scope of various engagements, communicating regularly with various stakeholders, and learning business goals and technology infrastructure
Resolve a wide range of customer needs from basic education to technical operations
Develop relationships with technology vendors to collaboratively develop customized solutions for clients

Skills

MarTech

CDP

CRM

Customer Engagement Platforms

Product Analytics

MMPs

WillowTree

Mobile app and web development services

About WillowTree

WillowTree helps clients leverage mobile technologies by guiding them from the initial strategy phase to the launch of mobile products. The company offers a comprehensive range of services, including app development, web development, and digital product design, ensuring that all recommendations are grounded in practical build costs and timelines. WillowTree's team is equipped to handle every stage of product development, from strategy and design to testing and growth. Unlike many competitors, WillowTree focuses on a holistic approach that combines strategic insight with technical expertise, serving high-profile clients like 21st Century Fox and PepsiCo. The goal of WillowTree is to empower businesses to fully realize the potential of mobile technology in their operations.

Charlottesville, VirginiaHeadquarters

2007Year Founded

ACQUISITIONCompany Stage

Consulting, Consumer Software, DesignIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

Flexible Work Hours

Hybrid Work Options

Paid Vacation

Parental Leave

Employee Assistance Program (EAP)

Employee Share Purchase Plan

Risks

Increased competition in digital consultancy may dilute WillowTree's market share.

Integration challenges with acquisitions like PoaTek and Maark LLC could cause inefficiencies.

Reliance on OpenAI's ChatGPT poses risks if licensing or technology changes.

Differentiation

WillowTree integrates enterprise-grade functionality with top-tier consumer UX in mobile apps.

The company has a strong portfolio with Fortune 500 clients like GE and PepsiCo.

WillowTree is recognized for its expertise in conversational AI and voice technology integration.

Upsides

Growing demand for mobile-first strategies boosts WillowTree's app development services.

Expansion in IoT market offers opportunities for connected device solutions.

Rising focus on UX design enhances customer satisfaction and retention.

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