Senior Marketing Specialist, Specialty at Medtronic

Seoul, Seoul, South Korea

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical Devices, Spinal & BiologicsIndustries

Requirements

Completed bachelor’s degree
Minimum 5 years of experience in marketing or sales in the healthcare industry
Good business acumen in selling and/or promoting medical devices
Passion to initiate a marketing program
Strong and on-time execution focus with stakeholders including Sales teams in a dynamic environment with an ability to be agile
Good presentation skills
Effective verbal and written English and Korean communication skills
Computer and MS Office proficiency
Maintain strong knowledge of local and global healthcare regulations and reimbursement processes
Willingness to work on some weekends for Society events (booth duty and/or cadaveric workshop), Medtronic events (symposium and/or cadaveric workshop)

Responsibilities

Leads and coordinates product planning, product launches, product management, market development, and market research activities
Interacts directly with marketing manager/specialists to identify new marketing opportunities
Works individually or with a team in recommending action, scheduling and planning projects, estimating cost, and managing projects to completion
Identifies unmet customer requirements and new business opportunities and provides vision and focus to move products from idea to marketplace
Facilitates and coordinates marketing activities with geographic areas to increase teamwork and build partnerships
Manages expense relevant documentation and processes payment
Manages customer (HCP) contract and agreement
Supports the marketing team with logistics services in preparing product seminars, marketing events, etc
Collaborates with logistics teams to understand reasons for backorders, release plan, and updates with sales team
Plans and executes strategic marketing campaigns for existing and new medical devices in domestic and international markets
Develops product positioning and messaging tailored to healthcare professionals, hospital decision-makers, and regulatory bodies
Conducts market research to identify clinical needs, competitor landscape, and emerging trends in the medical device space
Collaborates with regulatory, sales, and clinical teams to align marketing strategy with product lifecycle and compliance requirements
Creates marketing assets including brochures, case studies, white papers, presentations, and digital content
Organizes and manages industry events, medical conferences, workshops, and KOL (Key Opinion Leader) engagement programs
Monitors and reports on marketing campaign performance using relevant AOPs and analytics tools
Supports product launches through coordinated go-to-market strategies, sales enablement tools, and internal training
Manages and forecasts monthly implants based on seasons or special needs

Skills

Key technologies and capabilities for this role

Product PlanningProduct LaunchesProduct ManagementMarket DevelopmentMarket ResearchMarketing StrategySales SupportProject ManagementBusiness AcumenMedical Devices

Questions & Answers

Common questions about this position

What is the employment type for this Senior Marketing Specialist role?

The position is full-time employment.

Is this role remote or does it require office presence?

This information is not specified in the job description.

What key skills are needed for the Senior Marketing Specialist position?

Candidates need good business acumen in selling and/or promoting medical devices, passion to initiate marketing programs, and skills in product planning, market research, strategic marketing campaigns, and collaboration with cross-functional teams.

What is the company culture like at Medtronic?

Medtronic emphasizes innovation, collaboration with stakeholders to create synergy, reinforcing an inclusive working culture, and supporting employee growth through training, mentorship, and guidance.

What makes a strong candidate for this role?

A strong candidate has business acumen in medical device sales/promotion, passion for marketing programs, experience in product launches, market research, and cross-team collaboration, plus the ability to work weekends for events.

Medtronic

Develops and manufactures medical devices and therapies

About Medtronic

Medtronic provides medical technology, services, and solutions to improve patient care. The company develops a variety of medical devices, including pacemakers, insulin pumps, surgical tools, and neurostimulation devices, which help diagnose, prevent, and treat chronic diseases. These products are used by hospitals, clinics, and healthcare professionals around the world. Medtronic stands out from competitors by investing significantly in research and development to create new products and offering additional services like training and patient management programs. The goal of Medtronic is to enhance patient outcomes and lower healthcare costs through its comprehensive range of medical solutions.

Fridley, MinnesotaHeadquarters

1949Year Founded

$3.2MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Employee Stock Purchase Plan

Employee Assistance Program

Wellness Program

Risks

Emerging competitors like Fire1 threaten Medtronic's heart failure management market share.

Spine biologics market growth may attract new entrants, increasing competition for Medtronic.

Recent IPOs in medtech indicate rising competition, challenging Medtronic's market position.

Differentiation

Medtronic's diverse product range spans cardiovascular, diabetes, neurological, and surgical technologies.

The company invests heavily in R&D to drive innovation in medical devices.

Medtronic offers comprehensive services, including training and technical support, enhancing product value.

Upsides

Exclusive deal with Kuros enhances Medtronic's orthopedic portfolio and market share.

Growing spine biologics market offers expansion opportunities in spinal fusion and regenerative medicine.

Balloon catheters market growth aligns with Medtronic's recent product launches, boosting cardiovascular presence.

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