Senior Marketing Manager - United States at Tencent

Palo Alto, California, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cloud Computing, Technology, B2BIndustries

Requirements

5-8 years’ B2B event marketing experience from cloud and technology industry
Experience in North America and LATAM regions is preferred
A good track record in B2B event marketing outputs with a good mix of ATL, BTL, digital and performance marketing strategies
Ability to communicate in English and Mandarin with international teams preferred but not required
Motivated and proactive with strong start-up mentality to build things from scratch
Good organizational and project management skills with strategic and sales driven mindset and an ability to multi-task and deliver independently

Responsibilities

Responsible for strategic planning and the effective execution of marketing to develop Tencent Cloud’s B2B business in North America and LATAM regions
Implement strategic event marketing plans and align them with overall business objectives
Organize local webinars, events, and exhibitions to promote Tencent Cloud's presence
Proactively identify and pursue local partnership and sponsorship opportunities, engage with the community, and actively seek awards to enhance Tencent Cloud's business in North America and LATAM regions
Drive marketing leads generation efforts and ensure timely follow-up to maximize ROI
Manage local social media pages to facilitate effective communication and engagement with the target audience, ensuring a strong online presence for Tencent Cloud
Work hand in hand with the sales teams to craft a sales playbook that incorporates well-aligned strategies and resources for sales enablement
Engage and work collaboratively with global cross-functional teams to fully utilize global event marketing resources and consistent messages to nurture business growth

Skills

B2B Marketing

Event Marketing

Webinars

Exhibitions

Public Relations

Sales Enablement

Lead Generation

Social Media Management

Strategic Planning

Partnership Development

Content Strategy

ROI Analysis

Tencent

Internet platform for social, gaming, fintech

About Tencent

Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.

Shenzhen, ChinaHeadquarters

1998Year Founded

$31.5MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries

10,001+Employees

Benefits

Professional Development Budget

Risks

Tencent's addition to the US blacklist may affect its operations and partnerships.

Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.

Investment in blockchain exposes Tencent to volatile regulatory environments.

Differentiation

Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.

Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.

Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.

Upsides

Tencent's investment in blockchain technology could enhance its fintech and cloud services.

The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.

Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.

Land your dream remote job 3x faster with AI

Try Jobo Free