Senior Marketing Manager, Mid-Market Global Football at Hudl

Leeds, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Sports Technology, Football, MarketingIndustries

Requirements

5–8 years of marketing experience, with understanding of marketing strategy and go-to-market approaches
Bachelor of Science or Arts in Business, Marketing, Communications, or a related field
Deep expertise in digital marketing channels like SEO/SEM, PPC, email marketing and automation, and social media, with proven ability to identify target audiences and devise campaigns that engage, inform, and motivate
Strong knowledge of the football pyramid, specifically the semi-professional and amateur football markets
Experience with web analytics applications (like Google Analytics), optimising website/landing pages (A/B testing), managing multi-channel campaigns, and leveraging data to effectively analyze and report on campaign results
Experience mentoring junior marketing team members and demonstrating department leadership
Self-motivated, with strong leadership skills, and proven ability to effectively manage time, prioritise tasks, and deliver high-quality work autonomously
Live within commuting distance of offices in Leeds (role requires 3 days in the office per week)

Responsibilities

Own the marketing strategy for semi-professional and amateur football, creating quarterly plans with KPIs to drive brand awareness and adoption through integrated, multi-channel campaigns, ensuring alignment with overall business goals by collaborating with sales and strategy teams
Implement a test-and-learn environment, challenging assumptions, using data to optimize campaigns, scale what works, and inform future strategies
Partner and collaborate with central marketing functions (web, content, social, design) and product marketing teams to deliver cohesive, high-quality outputs for product launches and feature rollouts
Manage external agencies in partnership with the Paid Media Manager, ensuring alignment on strategy, market insights, and performance expectations
Develop a frictionless buying experience (online or offline) and create compelling narratives to engage the semi-professional and amateur community
Track and report on marketing performance, providing clear insights and recommendations to stakeholders based on key metrics like CTR, CPL, and ROAS

Skills

Key technologies and capabilities for this role

Digital MarketingMarketing StrategyMulti-Channel CampaignsBrand AwarenessDemand GenerationKPI ManagementData AnalysisTest and LearnContent MarketingSocial MediaCampaign OptimizationCross-Functional Collaboration

Questions & Answers

Common questions about this position

Is this role remote or does it require office attendance?

This role requires 3 days in the office per week, and Hudl is currently considering candidates who live within commuting distance of their offices in Leeds.

What experience is required for the Senior Marketing Manager role?

Candidates must have 5–8 years of marketing experience and an understanding of marketing strategy and go-to-market approaches, plus a bachelor's degree in business (science or arts).

What is the company culture like at Hudl?

Hudl builds great teams by hiring the best talent, trusts employees to work their way while innovating, fosters a supportive culture recognized as one of Newsweek's Top 100 Global Most Loved Workplaces, and supports sports' impact on teamwork and dedication.

What does the role involve in terms of collaboration?

You'll collaborate closely with sales and strategy teams to align marketing strategy with business goals, partner with central marketing functions like web, content, social, and design, and manage external agencies.

What makes a strong candidate for this position?

A strong candidate has 5–8 years of marketing experience with expertise in strategy and go-to-market approaches, plus experience driving multi-channel campaigns, championing test-and-learn cultures, and analyzing performance metrics.

Hudl

Video analysis tools for sports teams

About Hudl

Hudl provides tools for sports teams to capture, analyze, and learn from video and data. Their platform serves over 230,000 teams across 40 sports, including high school clubs and professional athletes. The service operates on a subscription model, offering performance analysis tools, AI-powered cameras for video capture, and online streaming for games. These smart cameras can livestream and record games, utilizing AI to ensure comprehensive coverage. Hudl also includes features for player recruitment, helping athletes connect with scouts and colleges. The company aims to enhance the growth of athletes, coaches, and teams by providing easy access to valuable information, ultimately maximizing their performance.

Lincoln, NebraskaHeadquarters

2006Year Founded

$115.6MTotal Funding

SERIES_DCompany Stage

Consumer Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Free lunch (everyday!)

Free snacks, soda & coffee

New hire graduation

$5 t-shirts

Anniversary gifts

Casual dress code

Fantasy football & march madness brackets

Pop-a-shot

3-on-3 basketball tourney

Unlimited vacation

401(k)

Social events committee

Birthday bagels & donuts

Hudl helps

Hudl works smarter

Annual retreat

Free tickets to div. 1 & nfl games

Computer stipend

Risks

Increased competition from Atavus could impact Hudl's market share in education.

Departure of Dan Hill may lead to strategic challenges in global expansion.

Investor hesitance towards AI startups could affect Hudl's funding opportunities.

Differentiation

Hudl offers AI-powered cameras for automated video capture and analysis.

The platform provides recruitment tools to help athletes get noticed by scouts.

Hudl's subscription model caters to entire athletic departments, enhancing accessibility.

Upsides

Partnership with Atavus enhances player safety and performance through data-driven insights.

Investment from Nelnet indicates increased funding opportunities for Hudl's innovation.

Strategic acquisition of StatsBomb strengthens Hudl's professional sports solutions.

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