Senior Marketing Manager – GMC Trucks and Full-Size SUVs at General Motors

Warren, Michigan, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AutomotiveIndustries

Requirements

Bachelor’s degree
8+ years of experience in Divisional Marketing, Product Marketing, Branding, Sales, or Centers of Expertise Marketing
Ability to work well in a complex team environment and marshal resources (people, etc.)

Responsibilities

Develop and lead launch strategy for current programs and partner cross-functionally on future product, looking for overarching brand efficiencies and opportunities
Devise product-driven marketing initiatives to optimize sales, share, variable profit, and customer targets
Leverage and storytelling through data to make informed decisions to implement and execute strategy, and communicate strategy to senior leaders
Lead a large team of Marketing Managers, Assistant Marketing Managers, and Product Information Specialists; drive successful execution of marketing strategies and develop a high-performing team through feedback, coaching, performance reviews, and skill development
Be the voice of the customer through deep knowledge of understanding the customers' functional, technical, and emotional needs
Drive insights and recommendations with a consumer-first mindset, driven by data and a comprehensive understanding of the product, brand, segment trends, and competitive landscape (current and future)
For each product: identify consumer insights, competitive opportunities, and segment trends to guide development of market strategy/tactics
Lead target market definition, positioning, and key messages
Develop and lead all stakeholders to a 4P launch plan from pre-launch through post-launch for new products and throughout lifecycle with a focus on driving growth, profitability, and loyalty
Develop cohesive and segment-appropriate packaging, trim, and go-to-market strategies for each model
Partner with sales operations on monthly go-to-market plan recommendations including inventory analysis, trim mix and packaging optimizations, and production recommendations
Collaborate with Brand Strategy Team to develop compelling consumer insights and messaging strategy
Closely partner with Product Marketing and Engineering on program lifecycle management and future program development, identifying customer needs/wants, developing initial model content and strategy, and creating product wins for communications
Assume leadership role in developing content for dealer product training
Implement and create lifecycle-appropriate special editions, packaging adjustments, and promotions to attain business objectives where appropriate
Collaborate with PR/Communications and Advertising teams to develop key messages for media and social media and actively participate in media events as a subject matter expert
Collaborate with Sales Operations Team in dealer communications and soliciting feedback to ensure plans can be effectively executed at retail
Engage and partner with Order Fulfillment and Sales Operations in managing product distribution strategy and tactics, including presenting to field team on consensus calls
Ensure accuracy and effective messaging in all consumer communications, dealer communications, press releases, dealer order guides
Serve as SME of assigned products/segments to the wider GM organization; provide guidance to develop a portfolio approach for marketing management

Skills

Key technologies and capabilities for this role

Marketing StrategyProduct LaunchGo-to-MarketData AnalysisTeam LeadershipConsumer InsightsMarket PositioningPricing StrategyAdvertisingPromotionsCompetitive AnalysisBrand ManagementSales OptimizationCustomer ResearchPerformance Coaching

Questions & Answers

Common questions about this position

What are the key responsibilities of the Senior Marketing Manager role?

The role involves leading the strategic vehicle lifecycle plan, developing positioning, product launch, go-to-market plans, and growth initiatives; leading cross-functional teams on product, pricing, advertising, promotions, and retail channels; and managing high-priority vehicle lines like Sierra LD, HD, EV, Canyon, Savana, and Yukon/XL.

Does this position involve leading a team, and what is the team structure?

Yes, you will lead a large team of Marketing Managers, Assistant Marketing Managers, and Product Information Specialists, driving execution of marketing strategies through feedback, coaching, performance reviews, and skill development.

What is the reporting structure for this role?

This position reports to the Global Buick and GMC Marketing Director.

What skills or experience are essential for success in this role?

Key skills include strategic planning for product launches and lifecycle management, data-driven decision-making and storytelling, deep customer insights with a consumer-first mindset, cross-functional leadership, and team development through coaching and performance management.

Is the salary or compensation specified for this position?

This information is not specified in the job description.

What is the employment type and location for this role?

This information is not specified in the job description.

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees

Benefits

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

401(k) Retirement Plan

Tuition Reimbursement

Student Loan Assistance

Flexible Work Hours

Discount on GM vehicles

Risks

Shutting down Cruise Robotaxi may affect investor confidence in GM's AV strategy.

Chevrolet Equinox EV recall could harm GM's safety reputation.

Leadership transition in design may disrupt continuity and brand identity.

Differentiation

GM's Dynamic Fuel Management system enhances fuel efficiency in traditional vehicles.

GM leads in board diversity with 55% women directors.

GM's pivot to personal autonomous vehicles aligns with consumer trends.

Upsides

Partnership with Nvidia boosts GM's autonomous vehicle technology capabilities.

Collaboration with ChargePoint expands EV charging infrastructure, enhancing consumer appeal.

Bryan Nesbitt's appointment as design head may bring innovation to GM's vehicle design.

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