Senior Marketing Manager at Cents

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, LaundryIndustries

Requirements

Technical acumen combined with marketing expertise
Ability to bridge technical capabilities and real-world laundromat operator needs
Experience or capability to execute multiple product launches involving software platform features and hardware integrations
Willingness to join the team in NYC

Responsibilities

Lead go-to-market initiatives and product launches, including executing launches for integrated software/hardware solutions with go-to-market strategies
Coordinate launches across multiple stakeholders, including engineering, product, and support teams
Develop positioning that clearly communicates the value of complex platform capabilities to non-technical operators
Establish metrics and success criteria for technical product adoption and performance
Drive technical product marketing strategy by partnering closely with product, engineering, and hardware teams to translate technical capabilities into compelling market opportunities
Influence product roadmap by identifying key differentiators that create competitive advantages in the laundry industry
Develop go-to-market frameworks that scale across both software features and hardware product launches
Create standardized launch templates and processes for technical product releases
Create scalable, high-quality materials for operators and sales teams, including website updates, pitch decks, videos, and product one-pagers
Develop clear and compelling product positioning and messaging that differentiates Cents and resonates with laundromat operators
Collaborate with sales to develop training, tools, and resources including case studies, thought leadership pieces, and product demos
Translate technical platform features into understandable narratives for small business owners
Gather customer insights and conduct market research by collecting and analyzing operator feedback to inform product messaging, development, and roadmap priorities
Conduct thorough market research on laundry industry trends, competition, and customer needs
Become an expert on Cents' buyers and the competitive landscape in the laundry industry
Analyze customer segmentation to inform product positioning across different operator types

Skills

Key technologies and capabilities for this role

Product MarketingProduct LaunchesSaaSHardware IntegrationsGo-to-Market StrategyTechnical AcumenMarket ResearchCustomer Insights

Questions & Answers

Common questions about this position

Is this a full-time position?

Yes, this is a full-time role.

Is this role remote or office-based?

The role requires joining the growing team in NYC.

What key skills are needed for the Senior Marketing Manager role?

Key skills include leading go-to-market initiatives and product launches, coordinating across engineering, product, and support teams, technical acumen to translate capabilities for non-technical operators, and partnering with product and engineering teams to influence roadmaps.

What is the company culture like at Cents?

The team consists of passionate technology experts obsessed with supporting and empowering SMBs in the laundry industry, with a focus on elevating the industry through innovation.

What makes a strong candidate for this Product Marketing Manager role?

Strong candidates have technical acumen combined with marketing expertise, experience bridging technical capabilities and operator needs, and the ability to drive product launches for software/hardware solutions.

Cents

Software solutions for laundromat operations

About Cents

Cents provides software solutions specifically designed for laundromat businesses. Its platform helps laundromat owners streamline their operations and manage their businesses more effectively. One of the key features is pickup and delivery management, which allows owners to offer these services without needing their own drivers or insurance, potentially increasing business volume by 20%. The software consolidates all business data onto a single platform, making it easier for owners to oversee and grow their operations. The user-friendly interface is accessible even to those who are not very tech-savvy. Cents distinguishes itself from competitors with its strong customer support and success team, which is dedicated to helping clients achieve their business goals. The company likely operates on a subscription or usage-based fee model, generating revenue while providing valuable tools that help laundromats save money and expand their services.

San Francisco, CaliforniaHeadquarters

2019Year Founded

$43.8MTotal Funding

SERIES_BCompany Stage

Consumer Software, Enterprise SoftwareIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Remote Work Options

Paid Holidays

401(k) Company Match

Work-from-home and commuter benefits

Employee Discounts

Mental Health Support

Risks

Increased competition from platforms like CleanCloud and LaundryCard threatens market share.

Integration of third-party delivery services may lead to increased costs for laundromat owners.

Acquisition of Starchup Inc. may cause integration challenges and service disruptions.

Differentiation

Cents integrates payments, employee management, and machine tracking for laundromats and dry cleaners.

The platform offers pickup and delivery management, increasing business volume by 20%.

Cents provides industry-leading customer support, enhancing client satisfaction and business growth.

Upsides

Cents raised $40M in Series B funding, boosting its growth potential.

Partnerships with Uber, DoorDash, and Gopuff enhance delivery services for laundromat owners.

Integration with Reserve with Google increases visibility and customer acquisition for laundromats.

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