Senior Marketing Manager, Africa at Remitly

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial ServicesIndustries

Requirements

10+ years of experience in Marketing, with at least 5+ years in a go-to-market planning or strategic marketing role
Track record of delivering localized campaigns and offers targeting Africa and South Asian audiences
Deep, hands-on experience marketing to African diasporan and local audiences, with strong cultural fluency across multiple major African markets and regions
Comfortable operating across diverse countries and cultural contexts globally
Highly proficient in operating in a cross-functional setting and leading with influence, bringing together diverse perspectives and expertise toward shared outcomes
Proven ability to execute community and influencer marketing programs, especially for African audiences, including negotiations, ambassador programs, events, sponsorships, and brand partnerships
Ability to travel to the United States and assigned regions required (expected quarterly)

Responsibilities

Coordinate with US, EMEA & APAC teams to build and execute localised growth marketing strategies that drive brand awareness, acquisition, and insights for key audiences, such as money senders to Africa
Own the go-to-market strategy process end-to-end, considering customer and competitive journeys, localisation needs, and tailored offers
Take a 0–1 approach in building and scaling marketing programs, testing, iterating, and establishing playbooks in markets at early stages of growth
Collaborate with Business Management teams to identify key opportunities and customer segments across African markets and beyond, then partner with agencies to plan, buy, and execute campaigns that deliver business outcomes
Build and execute both brand and performance-led marketing campaigns across multiple markets, focusing on awareness, new customer growth, and engagement through channels including TV, OOH, influencers, digital, and community
Develop a receive-side marketing presence in Africa and beyond, building awareness and trust in key markets while ensuring close integration with global and send-side efforts
Measure and report on overall marketing performance as well as granular brand and performance marketing activity, working closely with Analytics and Consumer Insights
Manage and optimise a multi-million pound marketing budget for maximum impact

Skills

Marketing Strategy

Growth Marketing

Brand Awareness

Go-to-Market

Localization

Customer Acquisition

Market Research

Cultural Fluency

Program Management

A/B Testing

Diaspora Marketing

Cross-Cultural Communication

Remitly

International money transfer for immigrants

About Remitly

Remitly focuses on international money transfers, helping immigrants send money to their families quickly and securely at lower costs than traditional banks. The company charges transaction fees and earns from the exchange rate margin, offering various transfer options like bank deposits and cash pickups. Remitly enhances user experience through its website and mobile app, allowing real-time tracking of transfers, and engages with immigrant communities by providing helpful resources and educational support. Its goal is to meet the unique needs of immigrants while ensuring fast, affordable, and reliable money transfer services.

Seattle, WashingtonHeadquarters

2011Year Founded

$423.9MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Continuing Education or Travel Stipend

Office Culture

Flexible PTO, Schedules and Leaves

DEI Learning Opportunities

Community Engagement

Inclusive Benefits

Risks

Swift's integration into banks' channels poses a competitive threat to Remitly.

AI agents' rise may challenge Remitly's operational model in efficiency and cost-effectiveness.

Schall Law Firm's investigation could impact investor confidence and Remitly's reputation.

Differentiation

Remitly focuses on immigrants, offering competitive rates and fast, secure transactions.

The company leverages technology for a seamless user experience via its app and website.

Remitly engages with immigrant communities through content and educational initiatives.

Upsides

Increased digital wallet adoption in key markets expands Remitly's reach to unbanked individuals.

AI agents in operations could reduce costs and improve Remitly's efficiency.

Visa collaboration enhances Remitly's cross-border fund flow services, boosting customer satisfaction.

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