Senior Marketing Channel Manager - SEM at Red Hat

Seattle, Washington, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Real Estate, TechnologyIndustries

Requirements

Bachelor’s degree in marketing, advertising or related quantitative research field and/or equivalent years of experience
At least 6+ years of experience in a similar role with an emphasis on SEM strategy and execution or 10+ years of relevant digital marketing experience
SEM platform experience (i.e. Automated Bid Management), tagging/tracking, multi-touch attribution, and experience with long sales cycles (plus)
Deep understanding of how the search marketing channel interacts with other parts of the marketing function and drives business objectives

Responsibilities

Drive profitable growth by building, owning, and optimizing paid search programs with multi-million dollar budgets for Redfin’s Rent business
Gather data, quickly decipher it to make decisions, and tell a story using analysis that builds trust and strong cross-functional support for initiatives
Use a hypothesis driven approach to A/B testing to isolate drivers and constantly iterate to improve campaign performance
Set a clear vision for paid search strategies across Google and Bing; determine requirements and projects to achieve the vision and set specific goals for growth and profitability
Develop clear and detailed reports to communicate campaign and test success, highlighting what went well and where to improve; proactively suggest ways to make work more effective
Evaluate emerging technologies, tools, opportunities, and work with product and engineering to deliver a scalable advertising platform (e.g., launching new campaigns and integrations with 3rd party tools and technology)

Skills

SEM

Paid Search

Google Ads

Bing Ads

A/B Testing

Data Analysis

Campaign Optimization

Digital Marketing

Hypothesis Driven

Reporting

Red Hat

Open-source enterprise software and cloud solutions

About Red Hat

Red Hat specializes in open-source software solutions for large organizations and enterprises, focusing on cloud computing and enterprise software. Its main product, Red Hat OpenShift, is a Kubernetes-based platform that allows businesses to manage containerized applications efficiently across various cloud environments. This platform supports fast deployment and easy integration, helping companies modernize their IT infrastructure without being tied to a single cloud provider. Red Hat operates on a subscription-based model, where clients pay for access to software, updates, and customer support, along with professional services like consulting and training. Additionally, Red Hat offers a marketplace for certified enterprise software compatible with OpenShift, providing tools that enhance application performance and reduce costs. The company's goal is to enable enterprises to effectively manage and scale their IT infrastructure using open-source solutions.

Raleigh, North CarolinaHeadquarters

1993Year Founded

ACQUISITIONCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Family Planning Benefits

Tuition Reimbursement

Risks

Competition from SUSE and Canonical in Kubernetes and cloud offerings is intensifying.

Over-reliance on AWS partnerships may limit Red Hat's flexibility and bargaining power.

Rapid AI advancements could outpace Red Hat's current offerings, requiring significant investment.

Differentiation

Red Hat specializes in open-source solutions for enterprise software and cloud computing.

Red Hat OpenShift offers a Kubernetes-based platform for managing containerized applications.

Red Hat's marketplace provides certified enterprise software compatible with OpenShift.

Upsides

Growing demand for hybrid cloud solutions boosts Red Hat's market opportunities.

Expansion in AI and machine learning supports Red Hat's RHEL AI capabilities.

Increased focus on sustainability aligns with Red Hat's resource-efficient open-source solutions.

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