Senior Marketing Associate, Consumer Lifecycle at ibotta

Denver, Colorado, United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Technology, Consumer RewardsIndustries

Requirements

2-3 years of relevant marketing experience
Bachelor’s degree in business, marketing, advertising, analytics, economics, or a related field
Interest in incentive-based marketing
Strong analytical skills and attention to detail
Experience in budget management and forecasting
Familiarity with email, push notifications, and in-app messaging marketing
Experience with A/B testing to drive KPI improvement
Ability to manage multiple projects and their components accurately and simultaneously
Strong collaborator with effective stakeholder management skills
Excellent written and verbal communication skills, with proficiency in copywriting
Self-directed, self-motivated, and adept at problem-solving
Ability to think creatively and implement ideas from start to finish
Advanced Microsoft Excel skills
Experience with Braze or other marketing automation solutions
Live in the United States (hybrid position in Denver, CO requiring 3 days in office: Tuesday, Wednesday, Thursday)
Organized, self-motivated, and analytically driven, capable of managing multiple projects in a fast-paced environment
Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, and the belief that a good idea can come from anywhere

Responsibilities

Support the Sr. Marketing Manager in building and executing high impact, high ROI customer lifecycle programs primarily focused on marketing funded incentive programs
Analyze business trends and marketing programs to develop optimizations that improve business performance
Deliver new methods and ideas to improve user retention, activation, and reactivation — be innovative with solving business challenges
Collaborate with cross-functional teams to build a best-in-class user experience
Provide data-driven recommendations to improve campaign performance, strategy, and key business metrics
Execute programming that supports an optimal user experience at every stage of the funnel
Develop thoughtful lifecycle communications to support incentive programming to drive user engagement

Skills

marketing

lifecycle programs

analytics

data analysis

A/B testing

email marketing

push notifications

in-app messaging

budget management

forecasting

user retention

activation

reactivation

ibotta

Shopping rewards app for cash-back offers

About ibotta

Ibotta operates a shopping rewards app that connects brands with millennial consumers by offering cash-back rewards for purchases. Users earn cash back by shopping at partner retailers, which encourages them to shop more often and spend more. Brands and retailers collaborate with Ibotta to promote their products through targeted advertising within the app, especially during major shopping events like Black Friday. Ibotta generates revenue by charging these brands for featured placements and marketing campaigns designed to increase sales velocity and conversion rates. The company aims to enhance brand awareness and drive incremental sales for its clients, making it a significant player in the retail and consumer goods market.

Denver, ColoradoHeadquarters

2012Year Founded

$58.4MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Benefits

Parental leave

Onsite gym

Dinner perk

Healthcare coverage

Culture club

401(k) match

Team wide bonus

Flexible time off

Equity

Lifestyle spending account

Risks

Increased competition from platforms like Rakuten and Honey could dilute market share.

Reliance on major retailers means disruptions could significantly impact revenue.

Rapid expansion in Denver may lead to increased operational costs and financial strain.

Differentiation

Ibotta offers cash-back rewards, incentivizing frequent shopping and larger purchases.

The Ibotta Performance Network delivers coordinated promotions across multiple platforms.

Ibotta connects brands with millions of millennial consumers, enhancing brand awareness and sales.

Upsides

Ibotta's user base grew by 158%, indicating strong consumer engagement.

Partnerships with major retailers like Walmart and Instacart boost Ibotta's market reach.

Winning the MarTech Breakthrough Award highlights Ibotta's innovation in performance marketing.

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