Senior Marketing Manager
Grid$135,000 - $165,000/year
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, Payments, FinTechIndustries
Requirements
- Marketing experience to activate and deliver strategic and tactical marketing value to key clients (Banks, Merchants, FinTech, and Government)
- Ability to work closely with manager, regional Marketing teams, Business Development team, and Visa’s Consulting teams
- Reporting to Head of Marketing, Thailand and SMT Marketing Service Director (Singapore, Malaysia, and Thailand)
- Part of Thailand Country Team and SMT cluster
Responsibilities
- Lead marketing engagements for key clients and partners by developing and rolling out client marketing strategies, plans, and initiatives, encompassing the entire lifecycle from planning to execution
- Engage with client executives and team leads to understand their plans and propose marketing support aligning with their goals
- Foster and sustain client relationships to generate new revenue streams by offering comprehensive Marketing Value Added Services (VAS), including marketing insight, strategy, creative services, execution, and consulting
- Identify client requirements through thorough analysis, develop custom plans, negotiate pricing and scope, handle contracting and documentation, partner with internal teams and agencies for implementation, and ensure objectives are met with high customer satisfaction and retention
- Work extensively with local country cross-functional teams (e.g., Business Development, Account Leads, Product, Visa Consulting and Analytics) and AP client marketing team to support VAS engagement, project planning & development, and execution
- Oversee all administrative deliverables related to client marketing project management and VAS, including marketing approvals, procurement processes, contract management, and VIK process management in full compliance with Visa’s policy and process
- Ensure timely executions and deliverables from agencies and vendors, with proper documentation and paperwork across the project lifecycle
- Maintain open communication between partners and vendors to ensure accurate execution and implementation
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
Is this role remote or on-site?
This is an on-site position.
What are the key responsibilities of the Senior Manager, VAS Marketing Thailand?
Key responsibilities include leading marketing engagements for key clients by developing and rolling out strategies, engaging with client executives to propose marketing support, fostering client relationships to generate revenue through VAS services, identifying requirements, negotiating pricing, and partnering with internal teams for implementation.
What is the team structure for this role?
The role reports to the Head of Marketing, Thailand and SMT Marketing Service Director (Singapore, Malaysia, and Thailand), and is part of the Thailand Country Team as well as the SMT cluster.
What is Visa's company culture or mission?
Visa is driven by a mission to connect the world through innovative payments and uplift everyone everywhere by being the best way to pay and be paid. The Marketing team strives to ensure the brand shows up meaningfully to partners and customers.
What salary or compensation is offered for this position?
This information is not specified in the job description.
Visa
Global digital payment network provider
About Visa
Visa operates a global digital payment network that facilitates electronic payments for millions of people daily. The company connects consumers, businesses, financial institutions, and governments, allowing them to make transactions using Visa cards. Each time a card is used, Visa earns money through transaction, service, and data processing fees. Unlike many competitors, Visa focuses on expanding access to financial services for underserved communities and supporting local economies. The company's goal is to promote financial inclusivity and drive sustainable commerce, ensuring that more people can participate in the global economy.
San Francisco, CaliforniaHeadquarters
1958Year Founded
$55.8MTotal Funding
ANGEL_INDIVIDUALCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Health Insurance.
Life Insurance.
Dental Insurance.
Disability Insurance.
Accidental Death & Dismemberment Insurance.
Risks
CBDCs could reduce reliance on Visa's payment network.
'Buy Now, Pay Later' services may decrease traditional credit card transactions.
Fintech startups offering zero-fee transactions could pressure Visa's revenue model.
Differentiation
Visa operates a global digital payment network connecting millions daily.
The company focuses on financial inclusivity and sustainability in its operations.
Visa collaborates with central banks on Central Bank Digital Currencies (CBDCs).
Upsides
Visa's partnership with fintechs enhances cross-border payment solutions.
Adoption of blockchain technology could revolutionize digital payments.
AI-driven fraud detection systems are reducing fraudulent activities.
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