Senior Manager, User Group Program - 10856 at Coupa Software

Bogotá, Bogota, Colombia

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Software, Spend ManagementIndustries

Requirements

Bachelor's degree

Responsibilities

Develop and own the strategic vision and roadmap for the global virtual and in-person user group program (leveraging Bevy for virtual events), ensuring alignment with overall business objectives
Work with Sales, CVMs, and Field Marketing to create strategy for customer growth focused “user groups”
Lead, coach, and manage a team responsible for executing the program's day-to-day operations and event calendar
Secure executive alignment and cross-functional buy-in to ensure the strong integration of the user group program across the customer experience lifecycle
Define the global chapter structure and establish a clear framework for how user groups will be supported, organized, and managed
Lead the ground-up implementation of the Bevy platform, from configuration to full-scale launch and ongoing administration
Partner with IT and Operations to ensure seamless integration with our CRM (e.g., Salesforce) and other internal systems
Oversee the day-to-day optimization of the platform to ensure operational excellence
Develop and execute a comprehensive plan for recruiting, onboarding, and supporting user group chapter leaders globally
Work collaboratively with user group team members to build process guides and playbooks that empower chapter leaders to plan, coordinate, and deliver successful, high-quality events
Establish and enforce a community code of conduct and program guidelines to foster a positive and inclusive environment
Manage the entire event lifecycle of both virtual and in-person events, ensuring a consistent and engaging experience for all participants
Collaborate with Product Marketing, Content, Product, and Services teams to develop compelling, customer-led content and event sessions
Oversee the program budget, optimizing spend to maximize ROI and achieve desired business outcomes
Define and track key performance indicators (KPIs) and ROI measures to demonstrate the program's business impact
Analyze user group attendee and engagement metrics and event data to provide actionable insights and continuously optimize the program
Prepare and present regular reports to senior leadership on program performance and strategic recommendations
Manage a small team to support existing virtual and in-person user group events
Lead the full implementation of Bevy to build a new, scalable program where meetings are led by customers, for customers
Oversee the ongoing operations of user groups on Bevy post go-live

Skills

Program Management

Team Leadership

Event Management

Strategic Planning

Customer Engagement

Bevy

Sales Collaboration

Field Marketing

Coupa Software

Cloud-based spend management and procurement solutions

About Coupa Software

Coupa Software provides a cloud-based platform for spend management and procurement solutions. Its suite of tools helps businesses manage their expenditures by integrating procurement, invoicing, and expense management into one system. This integration reduces inefficiencies that occur when these processes are handled separately. Coupa serves a wide range of clients, from large enterprises to mid-sized companies, across various industries. The company operates on a subscription-based model, allowing clients to pay a recurring fee for access to its tools, which can be scaled as needed. Coupa differentiates itself from competitors by offering a user-friendly interface that resembles online shopping, promoting high user adoption and satisfaction. The goal of Coupa Software is to help businesses control costs and improve financial efficiency through its comprehensive platform.

San Mateo, CaliforniaHeadquarters

2006Year Founded

$164.4MTotal Funding

IPOCompany Stage

Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Insurance Package

Family Support

Legal Assistance

Student Loan Assistance

Employee Assistance

Discounts

Risks

Rising AI model costs could impact Coupa's pricing strategy and competitiveness.

Increased competition from AI-integrated procurement solutions may challenge Coupa's market position.

Security and trust in digital payments require continuous enhancements to avoid reputational damage.

Differentiation

Coupa integrates procurement, invoicing, and expense management into a single cloud-based platform.

The company offers a user-friendly interface that mimics online shopping for high adoption rates.

Coupa's robust data set of over $7 trillion in spend enhances decision-making capabilities.

Upsides

AI-driven procurement solutions are gaining traction, enhancing efficiency and decision-making.

Coupa's focus on supply chain visibility earned it a 2024 Top Software & Tech Award.

The shift in procurement to a strategic growth lever aligns with Coupa's comprehensive solutions.

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