Senior Manager, SEO at Simply Business

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Insurtech, InsuranceIndustries

Requirements

Visionary leadership in SEO, Answer Engine Optimization (AEO/GEO), and Large Language Models (LLM), understanding future search beyond keywords, intertwined with user experience and Generative AI
Experience developing frameworks and strategies for SEO/AEO/LLM aligned with business and product goals
Ability to create and drive roadmaps, manage prioritization, execution, and optimization of performance-oriented initiatives
Expertise in data-driven execution, including in-depth technical and content audits, audience analysis across platforms, roadmap building, forecasting, sizing, measuring impact via testing and experimentation, partnering with analytics and finance teams
Strong cross-functional collaboration skills with agencies, vendors, and internal teams (Paid Media, Content, Operations, Product, Engineering) to implement strategies, establish EEAT practices (authorship, freshness workflows, new content, structured data)
Experience partnering with product teams on discoverability initiatives (programmatic pages, content hubs, off-site mentions, citations, widgets, quizzes) for traditional and emerging search platforms
Proficiency in assessing and reviewing ecosystems and tools to maintain a cutting-edge, efficient tech stack
Ability to research and apply innovative methodologies in the AI search landscape, setting and molding best practices for internal teams and clients
Expertise to serve as primary point of contact for SEO/AEO/LLM-related questions, providing guidance and reporting

Responsibilities

Develop the framework and strategy for SEO, Answer Engine Optimization (AEO/GEO), and Large Language Models (LLM), aligning with business and product goals
Create and drive the SEO/AEO/LLM roadmap, managing prioritization, execution, and optimization of performance-oriented initiatives; drive original and authoritative content at scale
Conduct in-depth technical and content audits, analyze audience discovery and consumption across platforms; build roadmaps, partner with analytics and finance for forecasting, sizing, measuring impact through testing and experimentation
Partner with agencies, vendors, and internal teams (Paid Media, Content, Operations, Product, Engineering) to translate strategy into action, establishing EEAT practices (authorship, freshness workflows, net new content, technical enhancements like structured data)
Partner with product teams to recommend strategic initiatives improving discoverability, including requirements for new programmatic pages, content hubs, off-site mentions, citations, widgets, quizzes
Continuously assess and review ecosystem and tools to ensure cutting-edge, efficient tech stack
Research and apply new methodologies in AI search landscape; set and mold best practices for internal teams and clients
Serve as primary point of contact for all SEO, AEO/GEO, and LLM-related client questions, providing expert guidance and reporting
Champion "Search Everywhere" strategy to increase organic traffic and drive high-value, high-converting users, integrating into product and business development

Skills

SEO

AEO

LLM

Generative AI

Organic Search

User Experience

Search Strategy

Simply Business

Provides tailored business insurance online

About Simply Business

Simply Business provides business insurance specifically designed for small businesses and landlords in the UK. Their offerings include various types of insurance such as public liability, professional indemnity, employers' liability, and specialized coverages like tool and van insurance. Clients can easily obtain quotes and purchase policies through their online platform, which allows for quick adjustments to coverage as business needs evolve. Unlike many traditional insurance providers, Simply Business focuses on the unique requirements of small enterprises, making the insurance process straightforward and flexible. Their goal is to be a reliable partner for small business owners, helping them protect their operations with tailored insurance solutions.

London, United KingdomHeadquarters

2000Year Founded

ACQUISITIONCompany Stage

Fintech, Financial ServicesIndustries

501-1,000Employees

Benefits

Hybrid Work Options

Mental Health Support

Flexible Parental Leave

Paid Sabbatical

Life Event Leave

Professional Development Budget

Competitive Salary

Performance Bonus

401(k) Company Match

Private Medical Insurance

Health Cash Plan

Paid Vacation

Life Assurance

Flexible Benefits Scheme

Remote Work Options

Risks

Increased competition from new insurtech startups could erode market share.

New UK CEO may lead to strategic shifts misaligned with market demands.

Acquisition by Travelers may affect Simply Business's operational autonomy.

Differentiation

Simply Business offers tailored insurance for small businesses and landlords in the UK.

Their digital-first platform simplifies the insurance buying process for clients.

Partnerships with insurers expand their range of customizable insurance products.

Upsides

Growing demand for digital insurance solutions benefits Simply Business's online platform.

Partnership with Coterie Insurance expands BOP coverage nationwide.

Focus on mental health support enhances customer loyalty and brand reputation.

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