Senior Manager, Segment Marketing (CRM), Brand at Expedia Group

Seattle, Washington, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Travel, TechnologyIndustries

Requirements

Bachelor’s or Master’s degree in marketing, Business, Economics or any other related fields; or equivalent related professional experience
At least 6 years’ experience in a CRM role, preferably in the e-commerce and/or online marketing space
Ability to drive planning and decision making to deliver on key objectives, in a data-driven environment

Responsibilities

Be responsible for setting the approach, ongoing planning and delivery of campaigns across Expedia Group Brands to drive key business objectives within CRM channels (email, push, in-product placements and landing experiences)
Partner closely with Brand teams to determine the needs from TEaL to support emerging and planned strategies and activities in service of unique brand positioning
Leverage research, data and a robust test plan and insights to identify opportunities and develop strategies to enhance revenue impact and improve customer experience
Manage a team to drive execution of communications. Promoting team collaboration and productivity, as well as individual growth and development
Work closely with relevant teams to ensure successful delivery - such as CRM production and operations, capabilities, analytics and creative and brand marketing teams
Ensure stakeholder alignment, technical & creative briefing aligns to plans. Sign-off on test and channel-specific designs, as well as final creative before send
Be accountable for core KPIs, test & learn roadmap to optimize performance and communication of performance with senior leadership
Influence on our technical roadmap capability to enhance our campaigns
Bring the perspective of the art of the possible and the realities of the practical to senior level working groups. Aggregate and prioritize actions and integrate with work planning across TEaL. The core work to support Brands will be creating versions and approaches for campaigns working closely with other TEaL groups to both tap expertise and align on actions

Skills

CRM

Segment Marketing

Email Marketing

Push Notifications

In-product Messaging

Landing Pages

Loyalty Programs

Traveler Engagement

Brand Marketing

Marketing Strategy

Expedia Group

Travel booking platform for various services

About Expedia Group

Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users to various travel options, including flights, hotels, car rentals, vacation packages, and activities, allowing them to find and book trips that fit their needs and budgets. The company generates revenue primarily through commissions from bookings made on its platforms and through advertising, where travel service providers can promote their offerings. Unlike many competitors, Expedia Group not only serves individual travelers but also partners with travel agencies and corporate clients, providing them with valuable data and tools to enhance their operations. The goal of Expedia Group is to create a seamless travel experience for users while supporting its partners in growing their businesses.

Bellevue, WashingtonHeadquarters

1996Year Founded

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

Benefits

Paid Vacation

Parental Leave

Hybrid Work Options

Professional Development Budget

Risks

Riyadh Air's entry into the market could increase competition for Expedia.

CFO transition may lead to strategic shifts or instability in financial management.

Expedia's partnership with Mondelez WTR may not yield expected results due to economic uncertainties.

Differentiation

Expedia Group operates a diverse portfolio of travel brands, including Expedia and Vrbo.

The company offers a comprehensive suite of services for travelers and travel-related businesses.

Expedia Group partners with service providers, offering data, tools, and technology to optimize operations.

Upsides

Increased demand for personalized travel experiences enhances Expedia's AI-driven recommendation systems.

The rise of 'workcations' allows Expedia to market longer stay packages.

Sustainability in travel is a priority, enabling Expedia to promote eco-friendly options.

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