Senior Product Marketing Manager | HR products
DeelSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Retail, Data AnalyticsIndustries
Requirements
- Option 1: Master’s degree in Marketing, Business Administration, or related field and 3+ years’ experience in Product Marketing, Consulting, or related discipline OR Option 2: 5+ years’ experience in Product Marketing, Consulting, or related field
- 5+ years of experience in Product Marketing, with proven success in go-to-market strategy, positioning, and cross-functional collaboration
- Strong background in marketing technology, data, or B2B products, ideally within large-scale or complex organizations
- Excellent communication and storytelling skills — able to distill complex technical concepts into simple, compelling narratives
- A collaborative mindset with a passion for working across teams to align product strategy and market needs
- Adaptable and resourceful, with experience working in fast-paced, growth-oriented environments (e.g., consulting, startups, or enterprise innovation teams)
- Preferred Qualifications
- Master’s Degree in Business Administration, Marketing, or related field
- Experience working with data-driven or SaaS products
- Previous experience in startup or consulting environment
Responsibilities
- Lead the go-to-market (GTM) strategy and launch of new data and technology products, including market landscape analysis, persona definition, and development of core GTM materials
- Drive product adoption and awareness by creating and executing marketing content such as case studies, pitch decks, blog posts, and sales enablement tools
- Partner with Product, Sales, and Analytics teams to define value propositions and use cases, transforming complex ideas into clear, impactful messaging
- Develop product positioning and messaging that differentiates our offerings in the market, tailoring communication for multiple audiences and channels
- Identify market growth opportunities through data-driven insights and collaborate with cross-functional teams to build compelling business cases
- Manage the execution of multiple product launches across all stages of the lifecycle from early pilots to general availability and growth phases
Skills
Product Marketing
Go-to-Market Strategy
Market Analysis
Persona Definition
Messaging
Positioning
Content Creation
Case Studies
Pitch Decks
Sales Enablement
Value Propositions
Walmart
Global retail chain offering affordable products
About Walmart
Walmart operates a chain of hypermarkets, discount department stores, and grocery stores, providing a wide variety of products at low prices to everyday consumers, families, and communities. The company combines physical retail locations with an e-commerce platform, allowing customers to shop for groceries, apparel, electronics, and household items both in-store and online. Walmart's efficient supply chain management and large-scale purchasing enable it to maintain affordability, setting it apart from competitors. The company also offers financial services and health and wellness services, including pharmacies and vision centers. Walmart's goal is to save people money and support communities, as demonstrated by its efforts during the COVID-19 pandemic and its commitment to social responsibility, including programs for veterans and military families.
Bentonville, ArkansasHeadquarters
1962Year Founded
$5,515MTotal Funding
IPOCompany Stage
Financial Services, Consumer GoodsIndustries
10,001+Employees
Benefits
PTO: Paid vacation, sick time, personal time and holiday time
10% discount on regularly priced general merchandise and fresh fruits and vegetables
6% 401(k) match to all employees, including hourly workers, after one year
Roth IRA available
Associate Stock Purchase Plan
maximum and eligible preventive care covered at 100%
Health reimbursement plans
Risks
Rising U.S. labor costs could pressure profit margins.
Amazon's grocery delivery expansion threatens Walmart's market share.
Fintech investments expose Walmart to financial regulatory risks.
Differentiation
Walmart's omnichannel strategy integrates physical and online retail seamlessly.
The company offers a wide range of products at consistently low prices.
Walmart's commitment to community support enhances its brand reputation.
Upsides
Walmart's investment in fintech expands its financial services offerings.
Robotics integration in distribution centers boosts operational efficiency.
Culturally themed product lines attract diverse customer segments.
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