Senior Manager, Product Marketing Job Template at Faraday Future

Gardena, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, Electric Vehicles, MobilityIndustries

Requirements

10+ years of experience in product marketing within automotive, electric vehicles, luxury consumer goods, or tech hardware industries
Proven track record managing complex product launches under tight timelines in fast-paced environments
Strong command of customer segmentation, go-to-market strategy, and sales enablement
Analytical mindset with experience in ROI measurement and marketing optimization
Excellent verbal and written communication skills with a knack for storytelling and translating complexity into clarity
Bachelor's degree in Marketing, Business, Engineering, or a related field
Preferred Qualifications
Startup or hyper-growth company experience
Familiarity with international markets, especially North America and China
Passion for sustainability, design, and innovation in the mobility sector

Responsibilities

Lead market and user research to define luxury EV buyer personas and decision-making journeys
Monitor industry and technology trends, including global EV policy developments, charging infrastructure evolution, and competitor moves in pricing and innovation
Develop comprehensive, full-funnel marketing strategies across the product lifecycle—from awareness and pre-order to delivery and ownership
Craft compelling value propositions and translate technical features into clear, customer-centric benefits
Partner with product, design, and regional teams to support international market entry strategies
Lead cross-functional go-to-market planning and execution, ensuring alignment across product, manufacturing, sales, and communications
Build sales enablement materials including competitive battle cards, product configurator guides, and training decks
Support launch event planning and coordination, from strategy to messaging alignment
Define and track key performance indicators (KPIs) such as brand awareness, lead-to-order conversion, and customer retention
Conduct A/B testing and marketing ROI analysis to refine messaging, channels, and investment strategies
Document learnings and develop repeatable GTM playbooks for future product launches

Skills

Market Research

User Research

Buyer Personas

Trend Analysis

Marketing Strategy

Value Proposition

Go-to-Market

Sales Enablement

Product Launch

Competitive Analysis

KPI Tracking

Faraday Future

Designs and manufactures electric vehicles and technologies

About Faraday Future

Faraday Future operates in the electric vehicle market, focusing on creating smart and sustainable transportation solutions. The company designs, manufactures, and sells electric vehicles while also providing related services and technologies. Their products include advanced electric vehicles that integrate smart technology, aiming to enhance the mobility experience for both individual consumers and businesses. Unlike many competitors, Faraday Future emphasizes a holistic approach to mobility, combining vehicle sales with future offerings in autonomous driving and connected car technologies. The goal of Faraday Future is to transform how people live and move by creating an integrated mobility ecosystem that improves the quality of life for its users.

Gardena, CaliforniaHeadquarters

2014Year Founded

$3,531MTotal Funding

IPOCompany Stage

Robotics & Automation, Automotive & TransportationIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Risks

Reliance on convertible notes may dilute shareholder equity, affecting stock value.

Stiff competition from established EV players could impact Faraday Future's market share.

Regulatory challenges in AI and autonomous driving may delay Faraday Future's technology rollout.

Differentiation

Faraday Future focuses on smart, sustainable transportation solutions with advanced AI integration.

The company targets both individual consumers and businesses with diverse mobility needs.

Faraday Future's FX strategy aims to offer affordable, high-performance AI electric vehicles.

Upsides

Increased consumer interest in luxury EVs boosts demand for models like Faraday Future's FF 91.

AI and machine learning integration in vehicles enhances Faraday Future's product offerings.

U.S. investment in EV infrastructure supports Faraday Future's market growth potential.

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