Director, Product Marketing
Earnest$220,000 - $249,000/year
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Advertising Technology, RetailIndustries
Requirements
- 10+ years of experience in product marketing
- 5+ years of experience in Online Advertising Industry
- Solid understanding of advertising technologies
- Proven ability to form relationships and lead cross-functional initiatives
- Experience in the advertising tech industry (crucial), with broad knowledge of search, display, social, and measurement (a plus)
- Excellent verbal and written communicator with a track record of working with cross-functional teams (marketing, communications, training, operations)
- Analytical and data-driven
- Structured and strategic thinker
- Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)
- Comfortable operating autonomously to drive strategy and tactical marketing initiatives
- Ability to lead complex, business-critical cross-functional programs independently
- Ability to represent the voice of the customer and market to inform product positioning and go-to-market
Responsibilities
- Enable omni-product strategy for the entire PMM team
- Focus on omni-product positioning and strategies
- Deliver cross-product solutions including playbooks, case studies, claims, training, and communications
- Develop deep omni-channel positioning and capabilities
- Identify omni-product opportunities, build data-driven product marketing strategy, and develop a cohesive cross-product narrative and voice while working closely with product teams, sales, and cross-functional teams
- Establish and own PMM voice and marcomms to create consistency at scale and solutions-focused narratives
- Roll out cross-product narrative, playbooks, case studies, claims, training, newsletters, and webinars
- Lead training and certification strategies, partnering closely with marketing and training teams
- Develop playbook strategy to articulate how best to use products and solutions to achieve business objectives
Skills
Product Marketing
Omni-channel Strategy
Advertising Technology
Cross-functional Leadership
Go-to-Market
Playbooks
Case Studies
Training
Communications
Search Advertising
Display Advertising
Social Advertising
Measurement
Data-driven Strategy
Walmart
Global retail chain offering affordable products
About Walmart
Walmart operates a chain of hypermarkets, discount department stores, and grocery stores, providing a wide variety of products at low prices to everyday consumers, families, and communities. The company combines physical retail locations with an e-commerce platform, allowing customers to shop for groceries, apparel, electronics, and household items both in-store and online. Walmart's efficient supply chain management and large-scale purchasing enable it to maintain affordability, setting it apart from competitors. The company also offers financial services and health and wellness services, including pharmacies and vision centers. Walmart's goal is to save people money and support communities, as demonstrated by its efforts during the COVID-19 pandemic and its commitment to social responsibility, including programs for veterans and military families.
Bentonville, ArkansasHeadquarters
1962Year Founded
$5,515MTotal Funding
IPOCompany Stage
Financial Services, Consumer GoodsIndustries
10,001+Employees
Benefits
PTO: Paid vacation, sick time, personal time and holiday time
10% discount on regularly priced general merchandise and fresh fruits and vegetables
6% 401(k) match to all employees, including hourly workers, after one year
Roth IRA available
Associate Stock Purchase Plan
maximum and eligible preventive care covered at 100%
Health reimbursement plans
Risks
Rising U.S. labor costs could pressure profit margins.
Amazon's grocery delivery expansion threatens Walmart's market share.
Fintech investments expose Walmart to financial regulatory risks.
Differentiation
Walmart's omnichannel strategy integrates physical and online retail seamlessly.
The company offers a wide range of products at consistently low prices.
Walmart's commitment to community support enhances its brand reputation.
Upsides
Walmart's investment in fintech expands its financial services offerings.
Robotics integration in distribution centers boosts operational efficiency.
Culturally themed product lines attract diverse customer segments.
Related Jobs
RemoteRemoteSenior Product Marketing Manager | HR products
DeelSalary not specified
- Full Time
- Senior (5 to 8 years)
RemoteDirector of Product Marketing
TalkiatrySalary not specified
- Full Time
- Senior (5 to 8 years), Expert & Leadership (9+ years)
RemoteHead of Product Marketing
JasperSalary not specified
RemoteGroup Product Marketing Lead
EventbriteSalary not specified
RemoteProduct Marketing Lead
AKASASalary not specified
- Full Time
- Senior (5 to 8 years), Expert & Leadership (9+ years)
RemoteVP Product Marketing & Marketing Strategy
SweedSalary not specified
- Full Time
- Expert & Leadership (9+ years)