Senior Manager, Performance Marketing (AI and Creative - SG) at Airwallex

Singapore

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Payments, Financial ServicesIndustries

Requirements

Strong expertise in performance marketing, particularly in AI-powered creative and data-driven strategies
Experience with AI tools such as ChatGPT, Midjourney, Firefly, Runway, Synthesia for campaign production
Proficiency in designing creative testing frameworks for messaging, visuals, and formats across markets and segments
Ability to localize value propositions and creative content for APAC audiences
Knowledge of performance metrics including CTR, CVR, and CAC efficiency
Experience across channels like LinkedIn, Meta, YouTube, Google, and emerging platforms
Founder-like energy, strong role-related expertise, sharp thinking, and motivation by mission
Ability to move fast with good judgment, dig deep with curiosity, and make decisions from first principles
Humble, collaborative approach with end-to-end ownership and use of AI to solve problems

Responsibilities

Lead the regional creative innovation agenda, integrating AI tools into campaign production
Build structured creative testing frameworks to identify resonant messaging, visuals, and formats by market and segment
Partner with Product Marketing and Regional Growth teams to localize value propositions and creative for APAC audiences
Develop regional creative governance to ensure brand consistency, compliance, and cultural sensitivity in AI-generated content
Establish the AI Creative Playbook for APAC, documenting tools, prompts, workflows, and success metrics
Collaborate with Paid Search, Paid Social, and Display leads to build creatives for each region and country
Spearhead workflows for translations and creative alignment to country/culture
Manage the delivery of creative assets on schedule
Shape and scale AI-powered creative and performance marketing capabilities across APAC to drive measurable growth from awareness to acquisition

Skills

Performance Marketing

Creative

Marketing Strategy

Campaign Management

Brand Awareness

Customer Engagement

Airwallex

Cross-border payment solutions for businesses

About Airwallex

Airwallex provides cross-border payment solutions for businesses of all sizes, including small to medium-sized enterprises and large corporations. The company offers a range of financial services such as multi-currency accounts, international money transfers, foreign exchange services, and payment gateway solutions. These services are designed to facilitate efficient and cost-effective international transactions. Airwallex uses advanced technology to ensure that these transactions are fast and secure. Unlike many competitors, Airwallex focuses on building financial infrastructure that supports the digital economy, allowing businesses to operate seamlessly across borders. The company's goal is to simplify global payments and make them accessible to businesses worldwide.

Eastern District, Hong KongHeadquarters

2015Year Founded

$877.4MTotal Funding

SERIES_ECompany Stage

FintechIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Employee Equity Programs

Risks

Increased competition from fintech startups could erode Airwallex's market share.

Regulatory scrutiny in Asia-Pacific, especially China, may impact Airwallex's operations.

Volatility in foreign exchange rates poses a risk to Airwallex's revenue streams.

Differentiation

Airwallex offers a comprehensive suite of cross-border payment solutions for businesses.

The company integrates financial services into platforms, enhancing customer experience and efficiency.

Airwallex's global presence with ten international offices supports its expansive service offerings.

Upsides

Airwallex reported an 83% revenue increase in APAC, showcasing strong regional growth.

The partnership with Carwow enhances Airwallex's visibility and operational efficiency in the UK.

Airwallex's expansion in EMEA with new offices boosts its international market presence.

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