Senior Manager of Product Marketing at Eight Sleep

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

HealthTech, Consumer TechnologyIndustries

Requirements

Strategic, analytical, and creative leadership skills
Passion for transforming complex technology into simple, human, and aspirational narratives
Experience leading product positioning, messaging, and go-to-market strategies
Ability to align cross-functional teams (Product, Brand, Growth, CX)
Expertise in market research, competitive analysis, and customer insights
High-performance mindset: focused, relentless, thrives under pressure, top 1% execution

Responsibilities

Develop and own core positioning, value proposition, and messaging for products and features; ensure clarity and consistency across product pages, campaigns, retail, and partner channels
Define and execute comprehensive GTM strategies for all major product and feature launches; align cross-functional teams around unified strategy and narrative
Collaborate with Brand Marketing to create scalable content marketing strategies and guidelines that translate technical innovation into human benefits for distinct customer segments
Lead research and competitive analysis to understand customers and category dynamics; use insights to refine positioning, messaging, and roadmap priorities
Set standards for communicating product value across all touchpoints to drive adoption and build enduring brand

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyMarket PositioningCustomer InsightsPerformance MarketingSales Enablement

Questions & Answers

Common questions about this position

Is this role remote or onsite?

This is an onsite position.

What is the salary range for the Senior Manager of Product Marketing role?

This information is not specified in the job description.

What key responsibilities does this role involve?

The role involves developing product positioning and messaging, leading go-to-market strategies for new launches, and collaborating with Product, Brand, Growth, and CX teams to communicate product value.

What is the company culture like at Eight Sleep?

Eight Sleep operates like a high-performance team that is fast, focused, motivated by impact, with high standards, intensity, and a relentless drive to be in the top 1%—not a traditional 9-to-5 environment.

What kind of candidate excels in this role?

A strategic, analytical, and creative leader who thrives under pressure, is passionate about transforming complex technology into simple, human narratives, and is driven to build at the edge of what's possible.

Eight Sleep

Personalized temperature control for better sleep

About Eight Sleep

Eight Sleep focuses on enhancing sleep quality through its main product, The Pod, which is a bed accessory that allows users to control the temperature on each side of the bed. This temperature can be adjusted between 55°F and 110°F, catering to individual preferences for a more comfortable sleep experience. The Pod also tracks sleep patterns and provides health insights, helping users understand their sleep quality and trends. It includes features like a gentle vibration and thermal alarm for waking up. Eight Sleep differentiates itself from competitors by offering a direct-to-consumer sales model with flexible payment options and a risk-free 30-night trial, making it easier for customers to try their product. The company's goal is to improve sleep quality and overall wellness for its users.

New York City, New YorkHeadquarters

2014Year Founded

$157.6MTotal Funding

SERIES_CCompany Stage

Consumer Software, Healthcare, Consumer GoodsIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Unlimited Paid Time Off

Commuter Benefits

Parental Leave

Company Equity

Risks

High price point of Pod 4 Ultra may limit market penetration.

Expansion into UAE may face cultural and regulatory challenges.

Reliance on direct-to-consumer sales could be vulnerable to shifts in buying behavior.

Differentiation

Eight Sleep offers personalized temperature control with The Pod, enhancing sleep quality.

The Pod provides sleep and health insights, setting it apart in the wellness market.

Eight Sleep's direct-to-consumer model includes flexible payment options and risk-free trials.

Upsides

Expansion into the UAE indicates growing international presence and revenue potential.

Partnership with athletes like Taylor Fritz boosts brand visibility in sports sectors.

Continuous product improvement with Pod 4 Ultra positions Eight Sleep as a tech leader.

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