Senior Manager, Marketing Operations at Scout Motors

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AutomotiveIndustries

Requirements

Integrity, curiosity, resourcefulness, and a positive attitude
Ability to work in-person at corporate headquarters (location TBD in 2025) and travel for meetings and events as needed

Responsibilities

Develop and implement comprehensive marketing strategies and operational plans with a focus on retail marketing
Manage the retail marketing budget and planning, including forecasting, tracking, and reporting; lead the yearly planning round for budget and headcount
Oversee marketing technology platforms (e.g., Salesforce CRM and Marketing Cloud, digital asset management), interfacing with IT and support engineers; identify emerging technologies and support future requests
Administer the digital asset management system to ensure updated and accurate digital assets; confirm proper system access and legal approvals
Supervise efforts to source and manage various marketing agencies; develop statements of work, contracts, and performance KPIs with stakeholders; conduct regular performance reviews and make recommendations
Act as liaison with Legal to ensure all retail marketing campaigns are appropriately approved and implemented; develop and lead a streamlined approval and feedback process
Monitor and analyze retail campaign performance, customer behavior, and market trends using AI and sophisticated data analytics techniques
Develop and conduct A/B testing and performance analysis to optimize campaigns; make recommendations for improved effectiveness
Manage the marketing vehicle fleet to ensure efficient usage, proper care, maintenance, and coordination with logistics for transportation
Lead collaboration and integration efforts with brand, design, product, sales, and retail teams to promote maximum success
Create and maintain marketing performance dashboards and KPIs
Report to senior leadership on marketing performance, insights, and recommendations

Skills

Key technologies and capabilities for this role

Salesforce CRMMarketing CloudRetail MarketingBudget ManagementForecastingReportingMarketing TechnologyDigital Asset Management

Questions & Answers

Common questions about this position

What are the main responsibilities of the Senior Manager, Marketing Operations role?

The role involves developing marketing strategies and operational plans focused on retail marketing, managing budgets and headcount planning, overseeing marketing technology platforms like Salesforce CRM, supervising marketing agencies, liaising with Legal for approvals, analyzing campaign performance with AI and data analytics, and managing the marketing vehicle fleet.

What marketing technologies will I work with in this position?

You will oversee marketing technology platforms including Salesforce CRM and Marketing Cloud, digital asset management, and identify emerging technologies.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What kind of company culture is there at Scout Motors?

Scout Motors has a culture of exploration, caretaking, hard work, and respect for the environment, past, future, communities, work, and play, empowering talented, inclusive, entrepreneurial teams to innovate with visionary leaders and knowledgeable doers.

Scout Motors

Develops all-electric trucks and SUVs

About Scout Motors

Scout Motors Inc. excels in the automotive industry by focusing on the development of all-electric trucks and rugged SUVs, emphasizing sustainable transportation solutions. This forward-thinking approach reflects the company's commitment to environmental responsibility and positions them at the forefront of emerging automotive technologies. Working at Scout Motors offers the opportunity to be part of a team that values innovation and is dedicated to shaping the future of the automotive sector.

Detroit, MI, USAHeadquarters

2022Year Founded

VENTURE_UNKNOWNCompany Stage

Automotive & TransportationIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Parental Leave

Paid Holidays

Hybrid Work Options

Risks

Legal challenges from California dealers may delay market entry.

Focus on hybrids may attract criticism from environmental groups.

Rapid expansion could lead to operational inefficiencies.

Differentiation

Scout Motors offers hybrid models, meeting consumer demand for gasoline-backed EVs.

Satellite Wi-Fi connectivity enhances vehicle utility in remote areas.

Direct sales model aligns with modern automotive retail trends.

Upsides

Hybrid models surpass demand for pure EVs, indicating strong market interest.

$2 billion investment in South Carolina boosts local economy and job creation.

Electric SUVs and trucks tap into growing market demand.

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