Senior Manager - Lifecycle & Growth Marketing at Level99 Entertainment

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, Gaming, HospitalityIndustries

Requirements

5+ years of marketing experience, with expertise in lifecycle, loyalty, and performance marketing strategy, planning, and execution
Hands-on experience with Mailchimp/Klaviyo or similar ESP, Meta Ads Manager, Google Ads, and analytics tools
Strong creative instincts with experience concepting and executing brand campaigns
Analytical mindset with comfort in performance data, ROI analysis, segmentation, and budget management
Prior experience in multi-unit hospitality, entertainment, or restaurant industries (plus)
Self-starter who is comfortable with ambiguity and finds joy in creating structure
Team first mentality with willingness to jump in wherever is needed
Positive attitude and someone who leads by example
Strong communication skills
Proven track record of scaling lifecycle (desirable)

Responsibilities

Develop and execute a multi-year Player engagement roadmap covering acquisition, activation, retention, and advocacy
Partner with Tech to select, integrate, and optimize CDP and ESP platforms enabling personalization and loyalty at scale
Design segmentation and automation strategies across email, SMS, and other channels based on Player behavior and visit data
Lead the marketing responsibilities for loyalty and design the program with cross functional teams to define the future of our loyalty program. Own development of tournaments, programs, and the front-end consumer facing voice
Oversee paid digital strategy and execution across Google, Meta, YouTube, and emerging platforms to drive awareness and conversion
Manage media budgets, creative testing, and analytics to optimize performance and ensure cohesive storytelling across all channels
Define and track KPIs across the full lifecycle, translating insights into actionable marketing and in-venue strategies
Maintain reporting dashboards and drive continuous A/B testing and optimization across lifecycle and paid programs

Skills

Lifecycle Marketing

Growth Marketing

Paid Media

Email Marketing

SMS Marketing

Loyalty Programs

Data-Driven Campaigns

Personalization

Marketing Automation

Digital Acquisition

Retention Strategies

Cross-Functional Leadership

Level99 Entertainment

Entertainment venue with team challenges and dining

About Level99 Entertainment

Level99 is an entertainment venue that offers a unique experience for groups of 2-6 players in Natick, MA and Providence, RI. The venue features over 40 rooms, each designed with different physical and mental challenges, allowing players to engage in an open-world game environment. In addition to the game rooms, Level99 includes the Night Shift Beer Hall and the Night Shift Tap Room & Kitchen, where guests can enjoy craft drinks and a brewery-style dining experience. Unlike other entertainment options, Level99 combines both physical and mental challenges with high-quality food and beverages, targeting adults looking for something different. The company generates revenue through ticket sales for the game challenges and food and beverage sales. With significant venture backing, Level99 is in a growth phase, aiming to expand its offerings and reach more guests while providing a fun and engaging atmosphere.

Natick, MassachusettsHeadquarters

2021Year Founded

VENTURE_UNKNOWNCompany Stage

EntertainmentIndustries

51-200Employees