Senior Manager, Integrated Marketing, Canada at Airwallex

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial Services, PaymentsIndustries

Requirements

Bachelor's Degree or equivalent experience
Minimum of 4 years experience in a B2B marketing role
Specific experience with conferences/events and partnerships/community management
Strong ability to logistically execute on multiple concurrent events that require effective pre/during/post-event management

Responsibilities

Assist in the strategy, planning, execution, and measurement of North America field events, collaborating closely with commercial, partnerships, corporate affairs and global teams
Execute end-to-end event program management and logistics from initial planning to post-event follow up, including vendor management, budget management, event promotions, lead list uploads, measuring ROI, and more
Identify co-marketing partnership opportunities and build/activate collaborations to drive growth and accelerate pipeline
Provide data, insights, and supporting engagement on strategic events to support the commercial team and drive net new pipeline
Execute on community building in key sectors, personas and industries, focusing on key metropolitan centers (SF, NYC) and broad North America
Continuously identify opportunities to drive growth - this role is all about driving B2B growth

Skills

Key technologies and capabilities for this role

Integrated MarketingMarketing CampaignsBrand AwarenessCustomer EngagementStrategic MarketingAI Tools

Questions & Answers

Common questions about this position

Is this role remote or hybrid?

This is a hybrid role based in Toronto.

What are the key responsibilities for this position?

Responsibilities include assisting in strategy, planning, execution, and measurement of North America field events; executing end-to-end event program management and logistics; and identifying co-marketing partnership opportunities.

What is the salary or compensation for this role?

This information is not specified in the job description.

What does the marketing team at Airwallex do?

The Marketing team drives brand awareness and customer engagement through innovative and strategic campaigns, communicates the value of financial solutions, attracts new customers, strengthens relationships, and leverages data-driven insights and creative strategies.

Who will I report to in this role?

You will report directly to the Head of SME, Canada and the global Head of Marketing.

Airwallex

Cross-border payment solutions for businesses

About Airwallex

Airwallex provides cross-border payment solutions for businesses of all sizes, including small to medium-sized enterprises and large corporations. The company offers a range of financial services such as multi-currency accounts, international money transfers, foreign exchange services, and payment gateway solutions. These services are designed to facilitate efficient and cost-effective international transactions. Airwallex uses advanced technology to ensure that these transactions are fast and secure. Unlike many competitors, Airwallex focuses on building financial infrastructure that supports the digital economy, allowing businesses to operate seamlessly across borders. The company's goal is to simplify global payments and make them accessible to businesses worldwide.

Eastern District, Hong KongHeadquarters

2015Year Founded

$877.4MTotal Funding

SERIES_ECompany Stage

FintechIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Employee Equity Programs

Risks

Increased competition from fintech startups could erode Airwallex's market share.

Regulatory scrutiny in Asia-Pacific, especially China, may impact Airwallex's operations.

Volatility in foreign exchange rates poses a risk to Airwallex's revenue streams.

Differentiation

Airwallex offers a comprehensive suite of cross-border payment solutions for businesses.

The company integrates financial services into platforms, enhancing customer experience and efficiency.

Airwallex's global presence with ten international offices supports its expansive service offerings.

Upsides

Airwallex reported an 83% revenue increase in APAC, showcasing strong regional growth.

The partnership with Carwow enhances Airwallex's visibility and operational efficiency in the UK.

Airwallex's expansion in EMEA with new offices boosts its international market presence.

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