Senior Manager, Growth Creative at Airwallex

Singapore

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Payments, TechnologyIndustries

Requirements

Strong expertise in blending creativity, data, and strategy for growth marketing
Hands-on experience in creative leadership at the intersection of design, marketing, and experimentation
Ability to concept, test, and optimize creative campaigns across digital, email, web, and paid channels
Proven skills in turning insights into ideas and creative that converts audiences across the customer journey
Founder-like energy, strong role-related expertise, sharp thinking, and motivation by mission/operating principles
Fast decision-making with good judgment, curiosity, first-principles thinking, balancing speed and rigor
Humble, collaborative approach with end-to-end ownership ("get stuff done")
Experience using AI to work smarter and solve problems faster

Responsibilities

Lead the creative direction for growth and lifecycle marketing campaigns across digital, email, web, and paid channels
Partner with Design and Brand teams to translate performance insights into creative strategies and testable concepts
Develop and iterate on campaign messaging, visuals, and storytelling to optimize conversion and engagement metrics
Collaborate with Product Marketing to align growth initiatives with product launches, feature adoption, and user education moments
Oversee the end-to-end creative process — from brief to delivery — ensuring clarity, quality, and on-time execution
Manage and prioritize creative requests across global and regional teams, balancing brand and performance goals
Work with internal and external creative resources to deliver high-quality assets and ensure brand consistency
Continuously improve creative performance through data-driven insights

Skills

Growth Marketing

Creative Strategy

Experimentation

CRM

Marketing Automation

Revenue Systems

Airwallex

Cross-border payment solutions for businesses

About Airwallex

Airwallex provides cross-border payment solutions for businesses of all sizes, including small to medium-sized enterprises and large corporations. The company offers a range of financial services such as multi-currency accounts, international money transfers, foreign exchange services, and payment gateway solutions. These services are designed to facilitate efficient and cost-effective international transactions. Airwallex uses advanced technology to ensure that these transactions are fast and secure. Unlike many competitors, Airwallex focuses on building financial infrastructure that supports the digital economy, allowing businesses to operate seamlessly across borders. The company's goal is to simplify global payments and make them accessible to businesses worldwide.

Eastern District, Hong KongHeadquarters

2015Year Founded

$877.4MTotal Funding

SERIES_ECompany Stage

FintechIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Employee Equity Programs

Risks

Increased competition from fintech startups could erode Airwallex's market share.

Regulatory scrutiny in Asia-Pacific, especially China, may impact Airwallex's operations.

Volatility in foreign exchange rates poses a risk to Airwallex's revenue streams.

Differentiation

Airwallex offers a comprehensive suite of cross-border payment solutions for businesses.

The company integrates financial services into platforms, enhancing customer experience and efficiency.

Airwallex's global presence with ten international offices supports its expansive service offerings.

Upsides

Airwallex reported an 83% revenue increase in APAC, showcasing strong regional growth.

The partnership with Carwow enhances Airwallex's visibility and operational efficiency in the UK.

Airwallex's expansion in EMEA with new offices boosts its international market presence.

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