Senior Manager, Go-To-Market Strategy - Roundel at Target

Minneapolis, Minnesota, United States

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$92,000 – $166,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, MarketingIndustries

Requirements

Detailed understanding of the Retail Media landscape to identify opportunities that advance strategic positioning and growth objectives
Excellent stakeholder management capabilities
Strategic thought leader with a good understanding of marketing, media products, and the digital industry
Ability to work in close partnership with diverse stakeholder groups across Roundel and broader Target to ensure cross-functional alignment

Responsibilities

Play an integral role in coordinating, executing, and scaling all go-to-market activities across Roundel
Be a commercial strategist for Roundel’s rapidly growing media business
Identify and develop new strategies and partnerships that support growth objectives, increase value proposition to customers, and deepen strategic positioning
Partner closely with stakeholders to implement strategies and ensure robust cross-functional alignment

Skills

Go-To-Market Strategy

Marketing

Market Analysis

Guest Insights

Brand Strategy

Performance Marketing

Creative Development

Media Planning

Ad Tech

Target

Retailer offering diverse consumer goods

About Target

Target Corporation is a retail company that offers a wide range of products, including clothing, electronics, home goods, and groceries, through nearly 2,000 stores and an online platform. Its "Design For All" philosophy allows it to provide high-quality, affordable products that cater to diverse customer needs. Target differentiates itself from competitors with its owned brands and the Target Circle loyalty program, which enhances customer engagement. The company's goal is to support sustainability and community initiatives by giving back 5% of its profits to local communities.

Minneapolis, MinnesotaHeadquarters

2005Year Founded

N/ACompany Stage

Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Sick Leave

Paid Holidays

Paid Vacation

401(k) Retirement Plan

Employee Discounts

Risks

Increased competition from online-only retailers like Amazon threatens Target's market share.

Rising labor costs due to new minimum wage laws could impact profit margins.

Supply chain vulnerabilities from geopolitical tensions may affect inventory and pricing strategies.

Differentiation

Target's 'Design For All' philosophy offers unique, high-quality products at affordable prices.

The Target Circle loyalty program enhances customer engagement and shopping experience.

Target's commitment to sustainability and community support sets it apart from competitors.

Upsides

Experiential retail and 'retailtainment' strategies can boost customer engagement and foot traffic.

Augmented reality integration offers immersive shopping experiences showcasing Target's unique designs.

Omnichannel retail strategies enhance customer experience by integrating online and offline shopping.

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