Senior Manager, Global Strategic Marketing, Refractive Equipment Portfolio | Remote US at Johnson & Johnson

Irvine, California, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, MedTech, Vision Care, Medical DevicesIndustries

Requirements

High school diploma is required

Responsibilities

Successfully develop & launch new products and line extensions and create/assist with future brand planning through innovation process
Obtain a clear understanding of professional and market trends to leverage “voice of the customer” and develop upstream marketing strategies
Create plans to address market needs and drive sustained growth of assigned brands through strategic/financial planning cycles
Actively manage promotional budgets and third-party vendors
Develop go-to-market strategy for designated segment responsibilities
Lead and implement comprehensive segment specific marketing/development plan
Actively plan and modify as per external market dynamics and internal processes for respective product / segment responsibilities
Execute strategic and tactical initiatives relating to assigned products and/or channel segment(s) to include, but not limited to: Tradeshows and Meetings – Attend and support key customer engagement meetings and relevant voice of customer sessions; Training – Organize and deliver product training to educate, motivate, and activate regional sales representatives and partners; Sales Collateral/Education – Working closely with Marketing Communications and Education develop compelling core marketing collateral materials and on-going education initiatives and assessments

Skills

Strategic Marketing

Global Marketing

Marketing Strategy

Portfolio Management

Vision Care

MedTech

Healthcare Innovation

Market Analysis

Product Marketing

Refractive Equipment

Johnson & Johnson

Healthcare products in pharmaceuticals and devices.

About Johnson & Johnson

Johnson & Johnson operates in the healthcare sector with three main areas: pharmaceuticals, medical devices, and consumer health products. In the pharmaceuticals segment, the company develops prescription drugs for various medical conditions such as cancer and infectious diseases. The medical devices segment provides products used in surgeries and other medical procedures, while the consumer health segment offers over-the-counter products, including baby care and personal health items. Johnson & Johnson generates revenue through direct sales and partnerships, and it invests significantly in research and development to create new products that meet the needs of consumers and healthcare providers. The company stands out from competitors by emphasizing diversity, equity, and inclusion in its workplace, fostering an environment where employees can share their perspectives. Its goal is to improve patient outcomes and enhance the overall health and well-being of individuals globally.

New Brunswick, New JerseyHeadquarters

1886Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

J&J faces a class action lawsuit in Australia over ineffective cold and flu medications.

Former J&J executives joining other firms could lead to increased competition.

Ongoing legal battles, like the lawsuit against Cigna, pose financial liabilities for J&J.

Differentiation

J&J operates in three segments: pharmaceuticals, medical devices, and consumer health.

The company invests heavily in R&D for innovative medical solutions and products.

J&J is committed to diversity, equity, and inclusion in its workplace culture.

Upsides

J&J's collaboration with Helsinki University Hospital focuses on value-based healthcare models.

The rise of personalized medicine offers J&J opportunities in targeted therapies.

Increased focus on digital health solutions presents expansion opportunities for J&J.

Land your dream remote job 3x faster with AI

Try Jobo Free