Senior Manager, Front Store Marketing Strategy, Seasonal at CVS Health

Woonsocket, Rhode Island, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, RetailIndustries

Requirements

Customer-first mindset
Quantitative acumen
Ability to adapt strategies to evolving trends and occasions

Responsibilities

Use data and insights—including seasonal segmentation and occasion-based behaviors—to develop business cases and marketing plans that reflect both core business priorities and the unique dynamics of the seasonal business
Source customer insights, business data, and competitive analysis to identify opportunities to engage consumers in new ways, leveraging seasonal campaigns and small moments to drive incremental trips and deepen engagement
Synthesize inputs to develop potential solutions and thoughtful actions, adapting strategies to evolving seasonal trends and emerging small moments, fostering innovation and agility in campaign execution
Clearly frame opportunities to be actionable and understandable to multiple audiences, including marketing leadership and cross-functional partners
Develop learning agendas and KPIs to measure the impact of seasonal and small moments initiatives, providing actionable insights for future optimizations
Lead and influence to drive work forward, collaborating with merchandising, creative, analytics, and store operations to deliver cohesive seasonal and small moments experiences across all customer touchpoints
Communicate ideas clearly and persuasively to influence partners and stakeholders
Create compelling narratives to drive strategic initiatives forward, including those that celebrate both big and small moments for customers and colleagues
Bring ideas to life through clear, impactful presentations and briefings
Confidently make decisions, or escalate where needed, to keep work moving forward
Socialize the team’s work within marketing and other areas of the organization to create awareness of the team’s output and learnings, including seasonal and occasion-based initiatives
Effectively prioritize work to maximize team’s impact, regularly adjusting priorities based on business needs, consumer impact, and internal dependencies, with an eye toward seasonal opportunities
Own project backlog and regularly adjust priorities based on business needs, consumer impact, and internal dependencies
Consistently provide direction to the team on what projects and outcomes should be the focus alongside clear timelines
Evaluate and filter opportunities coming to the team to determine how to allocate budget, time, and resources, including those related to seasonal and small moments campaigns
Build collaborative relationships, developing strong working relationships with partners across the marketing organization, including creative, media, analytics, and marketing channel experts
Reinforce a culture of trust, respect, openness, and accountability within the team, maintaining an environment where all [description cuts off]

Skills

Key technologies and capabilities for this role

Marketing StrategyCustomer InsightsBusiness Data AnalysisQuantitative AcumenCampaign DevelopmentCross-Functional CollaborationSegmentationCompetitive AnalysisSeasonal Marketing

Questions & Answers

Common questions about this position

What are the key responsibilities of this role?

The role involves using data and insights to develop business cases and marketing plans for seasonal business, sourcing customer insights for new engagement opportunities, and leading campaign development and execution with KPIs.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

What skills are essential for success in this role?

Success requires a customer-first mindset, quantitative acumen, ability to adapt strategies to trends, cross-functional collaboration, and strong communication to influence partners.

What kind of company culture does CVS Health promote?

CVS Health promotes a culture of dedicated, purpose-driven colleagues passionate about transforming health care, emphasizing heart, connection, convenience, and compassion in a collaborative environment.

CVS Health

Comprehensive pharmacy and healthcare services

About CVS Health

CVS Health operates a large network of retail pharmacies and walk-in medical clinics across the United States, providing a variety of health-related products and services. Their offerings include prescription medications, over-the-counter health products, and beauty items, as well as pharmacy benefits management and specialty pharmacy services. CVS Health's integrated business model allows them to serve individual consumers, businesses, and communities effectively, with a focus on improving health outcomes and reducing healthcare costs. Unlike many competitors, CVS Health combines pharmacy services with medical care, making it easier for patients to access quality healthcare. The company's goal is to enhance access to healthcare and support individuals in achieving better health.

Woonsocket, Rhode IslandHeadquarters

1963Year Founded

DEBTCompany Stage

Healthcare, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Company Equity

Wellness Program

Professional Development Budget

Paid Vacation

Paid Holidays

Risks

Legal challenges related to opioid prescriptions could harm CVS's reputation and finances.

The DOJ's intervention in a whistleblower lawsuit may increase legal costs for CVS.

The Horizon Organic Milk recall exposes potential vulnerabilities in CVS's supply chain.

Differentiation

CVS Health operates over 9,600 retail pharmacies and 1,100 walk-in clinics nationwide.

The company integrates pharmacy benefits management with specialty pharmacy services for comprehensive care.

CVS Health offers tailored medication plans through personalized medicine and pharmacogenomics.

Upsides

Expansion of telehealth services allows CVS to reach more patients remotely.

Increased consumer interest in wellness boosts demand for CVS's health-related products.

The trend towards value-based care aligns with CVS's integrated healthcare approach.

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