Senior Manager, Digital Marketing Soccer NA at Nike

Beaverton, Oregon, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Sportswear, Marketing, Digital AdvertisingIndustries

Requirements

Bachelor’s degree in Marketing or closely related field (will accept suitable combinations of education, experience, and training)
Minimum of 10 years of experience in Digital Brand Marketing, Communications, or Social with a deep understanding of the soccer ecosystem
Demonstrated genuine passion and deep understanding of soccer, culture, fashion, trends, and growing the sport across underserved communities
Extensive knowledge of the Nike Soccer product and athlete portfolio
Experience leading and managing diverse teams, with a team-first mentality and ability to influence decision makers
Digital first approach with strong initiative and curiosity to cultivate innovation
External facing experience with league and retail partners
Exceptional verbal and written communication skills
Ability to balance creativity with organization and discipline in a fast-moving, ambiguous environment
Consumer obsessed marketer, solution-oriented strategic leader, team-first collaborator, energy-giving partner, and brand innovator with openness to learn
Deep understanding of consumers’ lifestyles and online behaviors, valuing consumer insights, creative process, marketing technology, O2O (online-to-offline), and digital direct-to-consumer channels

Responsibilities

Lead the digital marketing strategy to transform Nike’s Soccer brand into the most sophisticated, athlete-focused digital brand in North America
Support both brand and business objectives by connecting athletes with innovative experiences and compelling stories
Collaborate closely with Nike Soccer, Nike Global Football Brand partners, Creatives, Global Teams, and key internal/external stakeholders (Brand Management, Digital Marketing Experiences, Digital Commerce, Brand Creative, Integrated Media, Energy Marketing, Product & Merchandising, Retail Marketing, Finance & Procurement, Agency & Production partners)
Build integrated marketing plans and robust concept maps across cities, other geos, and global teams
Drive new consumer experiences that accelerate soccer brand and business growth opportunities
Work as part of the integrated marketing team to bring best-in-class brand and commerce experiences to life, supporting an integrated Consumer Marketplace approach
Push the boundaries of the digital landscape to ensure consumer engagement both on and off Nike’s platforms

Skills

Digital Marketing

Brand Strategy

Consumer Insights

Marketing Technology

O2O

Direct-to-Consumer

Soccer Marketing

Digital Ecosystem

Integrated Marketing

Commerce Experiences

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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