Senior Manager, Demand Generation & Business Development

Location: Canada (Remote) Employment Type: Full-time

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Position Overview

As the Senior Manager, Demand Generation & Business Development, you will lead AI-powered, multi-channel demand generation initiatives to drive qualified leads and accelerate client engagement across the US and Canada. This cross-functional role requires a blend of strategic thinking and tactical execution across event marketing, intelligent business development systems, and partner marketing campaigns. You will be the hands-on expert driving marketing campaigns, AI-powered lead generation, and partnership activation, working closely with sales, partnerships, and brand/content teams to create compelling prospect experiences and maintain strong client relationships. This role is ideal for a results-driven marketing professional who thrives on leveraging AI, agents, and automation to scale marketing efforts in a fast-paced, technology-forward environment.

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Responsibilities

Event Marketing Leadership

• Design and execute event marketing strategies for conferences, trade shows, and industry gatherings.
• Implement AI-powered pre-event booking strategies to maximize engagement and connect with qualified prospects.
• Plan and host executive dinners and industry roundtables that showcase Orium’s thought leadership and expertise.

Automated Business Development

• Own and optimize AI-driven business development systems targeting engaged, in-market prospects.
• Utilize platforms like Apollo.io for intelligent prospecting and automated outreach.
• Create and manage multi-touch campaigns through automation tools such as Zapier and HubSpot workflows.
• Establish Service Level Agreements (SLAs) with sales for lead handoff and follow-up, supported by automated alerts and task creation.

Partner Marketing Coordination

• Collaborate with internal partner managers and external technology partners to plan and execute co-marketing initiatives.
• Recommend Market Development Fund (MDF) spend allocation across partner programs.
• Develop joint marketing plans that leverage partner networks for mutual value.
• Maintain documentation of partner marketing playbooks and best practices.

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Skills and Qualifications

• 6+ years of B2B marketing experience with proven results in demand generation and business development.
• Deep experience with AI, agents, and automation tools for marketing and/or business development.
• Hands-on experience with Apollo.io, Zapier, HubSpot Marketing Hub, and Salesforce CRM.
• Demonstrated success in managing complex event marketing programs with measurable lead generation outcomes.
• Strong analytical mindset with the ability to interpret AI-enhanced analytics and data-driven insights.
• Familiarity with partner marketing programs and MDF planning.
• Strong project management and stakeholder coordination skills.
• Background in technology, consulting, or professional services preferred.
• Excellent communication skills with the ability to produce compelling marketing content.

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Is This Role a Fit for You?

You’ll find fulfillment in this role if you:

• Enjoy blending strategic thinking with hands-on execution using automation and AI tools.
• Are curious and enthusiastic about experimenting with emerging technologies and integrating them into workflows.
• Thrive in cross-functional collaboration with sales, partnerships, and content teams.
• Understand the nuances of B2B buyer behavior and how to deliver compelling, AI-enhanced experiences to enterprise audiences.
• Are adaptable and eager to leverage AI-powered tools to enhance execution, collaboration, and decision-making, without losing the human touch.
• Look for opportunities to integrate automation into your work to improve efficiency, creativity, and results.

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Benefits and Perks

• Enjoy a flexible schedule of full-time hours. As a remote-first organization, we care about the work you do, but it’s up to you to choose where and how you do it.
• Explore ongoing opportunities for professional development: training, conferences, certifications.