Senior Manager, Demand Generation & Business Development

Canada

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, AI, Business DevelopmentIndustries

Requirements

Candidates should possess at least 6 years of B2B marketing experience with a proven track record in demand generation and business development. Deep experience with AI, agents, and automation tools for marketing and/or business development is required, along with hands-on experience with Apollo.io, Zapier, HubSpot Marketing Hub, and Salesforce CRM. Demonstrated success in managing complex event marketing programs with measurable lead generation outcomes, a strong analytical mindset, familiarity with partner marketing programs and MDF planning, strong project management and stakeholder coordination skills, and a background in technology, consulting, or professional services are preferred. Excellent communication skills are also necessary.

Responsibilities

The Senior Manager, Demand Generation & Business Development will lead AI-powered, multi-channel demand generation initiatives to drive qualified leads and accelerate client engagement. This includes designing and executing event marketing strategies, implementing AI-powered pre-event booking strategies, and planning executive dinners and industry roundtables. The role also involves owning and optimizing AI-driven business development systems, using platforms like Apollo.io for intelligent prospecting and automated outreach, and creating multi-touch campaigns through automation tools like Zapier and HubSpot workflows. Establishing SLAs with sales for lead handoff and follow-up is also a key responsibility. Additionally, the position requires collaborating with internal and external partners to plan and execute co-marketing initiatives, recommending MDF spend allocation, developing joint marketing plans, and maintaining documentation of partner marketing playbooks and best practices.

Skills

Demand Generation

Business Development

Multi-channel Marketing

Lead Generation

Event Marketing

Partner Marketing

Apollo.io

Zapier

HubSpot

Marketing Automation

SLA Management

MDF Allocation

Orium

Consultancy for composable commerce solutions

About Orium

Orium specializes in composable commerce for omnichannel retail, helping large retail brands create seamless shopping experiences across various platforms like web, mobile, and wearables. Their approach involves using modular components that can be customized and integrated, allowing businesses to build flexible and scalable digital experiences tailored to their specific needs. Orium stands out from competitors by focusing on headless commerce, which separates the front-end and back-end of e-commerce platforms, enabling them to tackle complex challenges effectively. The company's goal is to enhance customer interactions and drive the future of shopping through innovative digital solutions, supported by partnerships with major cloud computing services and commerce platforms.

Toronto, CanadaHeadquarters

2009Year Founded

$12.6MTotal Funding

LATE_VCCompany Stage

Consulting, Consumer Software, Enterprise SoftwareIndustries

51-200Employees

Benefits

Flexible Work Hours

Professional Development Budget

Health Insurance

Dental Insurance

Parental Leave

Mental Health Support

Employee Stock Options

Unlimited Paid Time Off

Risks

Competition from BigCommerce's Catalyst could threaten Orium's market share.

Expansion into Latin America may face challenges due to regional market dynamics.

Focus on non-core products like IZYWATT 800 LFP may divert resources from primary offerings.

Differentiation

Orium specializes in composable commerce, offering tailored solutions for omnichannel retail.

Their expertise in headless commerce allows for flexible and scalable digital experiences.

Partnerships with commercetools and Google enhance their capability to deliver innovative solutions.

Upsides

Expansion into Latin America opens new revenue streams and client opportunities.

Growing interest in MACH architecture boosts demand for Orium's specialized services.

Partnership with GroupBy enhances eCommerce product discovery capabilities for enterprise clients.

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