[Remote] Senior Manager, Demand Generation at Brightseed

Charlotte, North Carolina, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Telecommunications, Broadband, Internet Service ProviderIndustries

Requirements

Bachelor’s Degree in Business Administration, Marketing or related field
5+ years of leadership experience of high visibility teams
10+ years of Demand Gen or Digital Marketing experience, ideally in both B2C and B2B
Fluency in both marketing and finance KPIs
Deep expertise in fundamental principles of digital marketing, media and CRM metrics
Strong business acumen and excellent written and oral communication skills
Experience leading and influencing both internal and external teams in an ambiguous environment while maintaining a customer centric philosophy
A “get stuff done” attitude and work ethic to match
Bonus: Master’s Degree
Bonus: End to end marketing and marketing planning experience
Bonus: Telecommunications industry experience

Responsibilities

Serve as high-impact leader for key growth marketing initiatives
Strategic decision maker and thought leader on critical cross-functional growth initiatives
Own planning and road-mapping process, aligning with strategy and product teams while driving cross-functional decisions throughout the process
Develop repeatable launch plan playbook to guide individual demand generation managers
Serve as a cross-functional leader, providing strong guidance to teams executing digital media, CRM, ecommerce, local events and sales tactics
Drive strategies across all aspects of the marketing and sales funnel, achieving high quality traffic that converts into sales and revenue
Balance subscriber growth with CAC
Partner with Marketing Strategy team to design and maintain exceptional, repeatable processes
Develop and deliver executive level presentations, including to large audiences
Own go-to-market planning of marketing initiatives, including road-mapping, documentation, coordination and selling in channel recommendations, as well as refinement and overall program performance
Use a keen understanding of consumer behaviors and cross-channel marketing tactics to drive continuous subscriber growth and innovation across the purchase journey

Skills

Key technologies and capabilities for this role

Demand GenerationGo-to-Market PlanningMarketing StrategyRoadmappingDigital MediaCRMEcommerceCross-Functional LeadershipGrowth MarketingConsumer Behavior

Questions & Answers

Common questions about this position

Is this position remote?

Yes, the position is remote.

What experience is required for this role?

Candidates need 5+ years of leadership experience of high visibility teams and 10+ years of Demand Gen or Digital Marketing experience, ideally in both B2C and B2B, along with a Bachelor’s Degree in Business Administration, Marketing or related field.

What salary or compensation does this role offer?

This information is not specified in the job description.

What are the key skills needed to succeed in this position?

Key skills include fluency in marketing and finance KPIs, deep expertise in digital marketing, media and CRM metrics, strong business acumen, excellent communication skills, and the ability to lead teams in ambiguous environments.

What qualities make a strong candidate for this role?

A strong candidate has a “get stuff done” attitude and work ethic, maintains a customer centric philosophy, and demonstrates leadership in high visibility teams with experience in demand generation.

Brightseed

AI platform for discovering health-boosting compounds

About Brightseed

Brightseed discovers beneficial compounds in nature that can enhance human health using artificial intelligence. Their Forager® platform identifies bioactive compounds—small molecules from plants and microbes that positively affect biological functions. They also offer Brightseed™ Bio Gut Fiber, which contains bioactives that support gut health. By partnering with companies, Brightseed provides insights into bioactives and their health benefits, aiming to unlock the potential of these compounds.

San Francisco, CaliforniaHeadquarters

2017Year Founded

$123.8MTotal Funding

GRANTCompany Stage

AI & Machine Learning, HealthcareIndustries

51-200Employees

Benefits

Hybrid work flexibility

Medical, dental, & vision

Unlimited PTO

Life insurance

EAP

401(k) plan

Mental health platform

Employee discounts

Cell phone & commuter costs

Parental leave

Risks

Increased competition from established brands like Centrum in the bioactive market.

Over-reliance on partnerships like Manitoba Harvest could limit market reach.

Regulatory scrutiny poses challenges as Brightseed expands in the health and wellness sector.

Differentiation

Brightseed uses AI to discover bioactives, accelerating discovery from years to months.

Forager® A.I. maps bioactives to health outcomes with unprecedented accuracy and speed.

Brightseed's Bio Gut Fiber is made from upcycled hemp hulls, appealing to eco-conscious consumers.

Upsides

Growing consumer interest in personalized nutrition boosts demand for Brightseed's bioactive products.

Rising gut health awareness increases demand for Brightseed's gut health-focused bioactives.

Regulatory support for bioactives in supplements facilitates Brightseed's market expansion.

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