Senior Manager, Demand Generation at Astranis

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Satellite Communications, Aerospace, Telecommunications, DefenseIndustries

Requirements

6-10 years of experience in B2B marketing, demand generation, ABM, or lifecycle, including 2+ years in a management role. Enterprise sales experience required
Proven ability to build lead generation or ABM programs from the ground up
Experience with CRM and automation systems (HubSpot, Salesforce, or equivalent)
Strong analytical skills and comfort working with funnel metrics
Excellent communication and collaboration skills across sales and marketing teams
Ability to move quickly from strategy to hands-on execution
Test, learn, and iterate mentality, always looking for incremental improvements
U.S. Citizenship, Lawful Permanent Residency, or Refugee/Asylee Status Required

Responsibilities

Build and execute Astranis’s demand generation and ABM for commercial and government customers
Implement an Account Based Marketing strategy and develop and manage account lists, segmentation, ICPs, and targeting frameworks
Design integrated campaigns across email/text, events, paid, and social that drive MQLs and pipeline velocity
Partner with Sales and BD to align outreach, messaging, and funnel measurement
Track and analyze campaign performance using marketing automation tools
Experiment with creative new approaches to reach decision-makers in key markets

Skills

Key technologies and capabilities for this role

Demand GenerationAccount Based MarketingABMB2B MarketingEmail MarketingPaid MediaSocial Media MarketingEvents MarketingCampaign ManagementPipeline ManagementSales AlignmentICP DevelopmentAccount SegmentationMarketing AnalyticsFunnel OptimizationMQL Generation

Questions & Answers

Common questions about this position

What experience is required for the Senior Manager, Demand Generation role?

Candidates need 6-10 years of experience in B2B marketing, demand generation, ABM, or lifecycle, including 2+ years in a management role, with enterprise sales experience required. Additional requirements include proven ability to build lead generation or ABM programs from the ground up, experience with CRM and automation systems like HubSpot or Salesforce, strong analytical skills, excellent communication and collaboration skills, ability to execute quickly, and a test-learn-iterate mentality.

Is this a remote position or does it require working from an office?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What are the bonus qualifications that would make me stand out?

Bonus experience includes work in aerospace, defense, or telecommunications industries, familiarity with export controls, government contracting implications, and regulated environments, plus understanding of marketing across regions and languages.

What does the team structure look like for this role?

You'll work closely with Sales, Network Planning, and US Government teams to align outreach, messaging, and funnel measurement.

Astranis

Develops low-cost telecommunications satellites

About Astranis

Astranis develops and deploys spacecraft for Geostationary Orbit, focusing on providing internet connectivity to the 4 billion people worldwide without access. The company designs, manufactures, and operates low-cost telecommunications satellites, offering bandwidth-as-a-service to commercial and government customers. This approach allows Astranis to deliver services at a lower cost than traditional providers, making it appealing for reaching new markets. With over $1 billion in satellite services sold in the past two years and plans for additional satellite launches, Astranis is positioned for growth. The company's goal is to bridge the digital divide and connect underserved populations globally.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$587.2MTotal Funding

SERIES_DCompany Stage

Aerospace, DefenseIndustries

201-500Employees

Benefits

An equity stake in the company.

Comprehensive medical, dental, and vision insurance.

Unlimited vacation days.

Healthy, delicious, free lunch catered in every day.

Complementary OneMedical membership.

Great office chairs, stand-up desks, and a machine shop.

Reimbursement to spend on commuting from outside SF

Generous, fully-paid parental leave.

Risks

Competition from SpaceX's Starlink and Amazon's Project Kuiper may impact market share.

Continuous R&D investment needed due to rapid technological advancements in satellite tech.

Regulatory challenges in obtaining spectrum licenses could delay satellite deployments.

Differentiation

Astranis offers low-cost satellite solutions for underserved regions, expanding internet access.

The company provides bandwidth-as-a-service, reducing costs for commercial and government clients.

Astranis designs, manufactures, and operates its own satellites, ensuring end-to-end service control.

Upsides

Astranis plans to launch 100 MicroGEO satellites by 2030, increasing market share.

Partnership with Xona Space Systems enhances reputation in the defense sector.

$50 million investment from NTT Docomo Ventures indicates strong investor confidence.

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