Senior Manager, Consumer & Shopper Connection Planning - Flavor Sparkling at The Coca-Cola Company

Shanghai, China

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

NoVisa

Beverages, Consumer Goods, Marketing, AdvertisingIndustries

Requirements

At least 6 years Marketing, media, and leadership experience
Experience with connections, digital marketing, media strategy and communication planning for leader and smaller brands
Preference for experience in working in consumer and shopper/commercial plans
Experience working in cross-functional teams
Communicating, influence and negotiate across multiple stakeholders
Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders
Ability to lead integrated brand experience and multiple touch points that are effective and efficient
Understanding of the evolved media landscape and e-commerce
Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)
Ability to work in Agile cross-functional teams
Exceptional communication skills that can lead external partners to achieve the best possible outcomes
Knowledge of external media landscape (agencies, content companies, suppliers of products/experiences etc.) to identify optimal execution and deals where appropriate

Responsibilities

Lead Fanta 2026 full year consumer & shopper engagement from E2E
Lead Fanta brand equity building in summer: lead negotiation with 2 Top ACG gaming IP in paid media investment against national and local media (digital, OOH, etc.) and customer media (in-store, etc…), social and on-ground experiential; responsible for full IMC campaign from planning to execution
Always-on activation for youth ritual building in campus & snacking channel, act as the expert of shopper channel behavior and social trends and translate these trends, business objectives, and brand strategies into always-on campus activation and snacking channel optimization
Trade focus acceleration plan for transaction and advocacy (theme park): partner with cross function team of Brand, Commercial & Customer teams, franchise bottler to deliver integrated communications programs to close the loop of digital impressions, social conversations, and actions through to transactions and advocacy
Always find innovative ways to create differentiated programs that inspire consumers to choose Fanta

Skills

Connection Planning

IMC Campaign Management

Media Negotiation

Paid Media

Digital Media

OOH

In-Store Media

Social Media

Experiential Marketing

Shopper Behavior Analysis

Trend Analysis

Campus Activation

Snacking Channel Optimization

Trade Marketing

Cross-Functional Collaboration

Stakeholder Management

Media Landscape Knowledge

The Coca-Cola Company

Global leader in non-alcoholic beverages

About The Coca-Cola Company

The Coca-Cola Company is a major player in the beverage industry, offering a variety of non-alcoholic drinks such as soft drinks, water, sports drinks, juices, and plant-based beverages. Its products are manufactured and distributed through a network of bottling partners who handle the production, packaging, and delivery of these beverages to consumers and businesses around the world. This extensive distribution system ensures that Coca-Cola products are widely available. Unlike many competitors, Coca-Cola benefits from strong brand recognition and a diverse portfolio of popular drinks, which helps it adapt to changing consumer tastes. The company's goal is to refresh the world and positively impact communities while maintaining a commitment to sustainability.

Atlanta, GeorgiaHeadquarters

1892Year Founded

IPOCompany Stage

Consumer GoodsIndustries

10,001+Employees

Risks

Acquisition of Billson’s Beverages may affect Coca-Cola's non-alcoholic brand image.

Economic pressures may reduce consumer spending on premium Coca-Cola products.

AI-driven campaigns could expose Coca-Cola to data privacy concerns and scrutiny.

Differentiation

Coca-Cola's vast distribution network ensures global product availability and market penetration.

Strong brand equity and marketing efforts drive consumer loyalty and market presence.

Commitment to sustainability initiatives enhances brand reputation and competitive edge.

Upsides

Growing demand for health-conscious beverages boosts Coca-Cola's low-sugar and functional drink offerings.

Direct-to-consumer sales channels enhance Coca-Cola's e-commerce presence and consumer engagement.

Popularity of plant-based diets allows Coca-Cola to expand its plant-based beverage line.

Land your dream remote job 3x faster with AI

Try Jobo Free