Senior Manager, Consumer Insights at Dollar Shave Club

Durham, North Carolina, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Personal Care, Direct-to-ConsumerIndustries

Requirements

Bachelor’s Degree in data, data science, or equivalent; MBA or other advanced degrees preferred
7+ years leveraging Walmart, Target and other retailer vendor data portals
7+ years working with syndicated data: IRI, Nielsen, Numerator, Kantar and other sources
Experience in shopper insights or an equivalent field
Strong proficiency in go-to-market strategies and translating insights into actionable next steps against business objectives
Experience in connecting dots among various data sources for a cohesive story; data visualization
Experience in a variety of methodologies, including qualitative (e.g. ethnography, consumer journeys, online consumer panels, job to be done, focus groups, in-depth-interviews) and quantitative (review analytics, idea testing, concept screening, path to purchase, etc.) research
Experience managing relationships with third-party research agencies
Outstanding written, visual, and verbal communication skills
Strong influencing skills with leaders, cross-functional teams and suppliers
Strong project ownership and management skills; an agile problem solver
A strong growth mindset

Responsibilities

Develop, evolve and own DSC’s consumer target. Identify such a target via segmentation or demographic analysis. Drive the activation of consumer target via campaign, influencer partnership, and long-range planning
Own and lead consumer testing with core razors and shave aids. Continue to drive product quality improvement with in-home usage testings
Measure brand’s upper-funnel performance: awareness, consideration and conversion funnel. Connect Numerator panel data, brand tracking data (e.g. Morning Consult or custom) to paint a full picture of brand health
Lead custom research, such as ad copy testing, TURF analysis, semiotics, concept testing, CSAT, conjoint analysis, path to purchase, shelf optimization, and other types of studies
Collaborate with DTC and Product Development teams to expand product reach and drive incrementally
Lead consumer research for short-term and long-term innovation, from line extensions to expanding into new consumer targets and categories
Own and manage relationships with research agencies, including but not limited to: Mintel, Accupoll, Toluna, Therefore, etc
Influence the Exec Team with key insights deliverables and drive an organizational culture of consumer centricity
Manage insights team budget

Skills

Consumer Insights

Segmentation Analysis

Demographic Analysis

In-Home Usage Testing

Brand Tracking

Numerator Panel Data

Ad Copy Testing

TURF Analysis

Semiotics

Concept Testing

CSAT

Conjoint Analysis

Path to Purchase

Shelf Optimization

Dollar Shave Club

Subscription service for grooming products

About Dollar Shave Club

Dollar Shave Club offers a subscription service for grooming products, focusing mainly on razors and shaving supplies. Customers can sign up to receive regular deliveries of high-quality razors, shaving creams, and other personal care items at an affordable price. The subscription model allows users to bypass traditional retail stores, making it convenient to maintain their grooming needs. Unlike many competitors, Dollar Shave Club emphasizes a direct-to-consumer approach, which helps keep costs down and provides a more personalized shopping experience. The company's goal is to make grooming accessible and affordable while maintaining a fun and engaging brand presence.

Marina del Rey, CaliforniaHeadquarters

2011Year Founded

$232MTotal Funding

ACQUISITIONCompany Stage

Consumer Software, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Sick Leave

Parental Leave

Home Office Stipend

Phone/Internet Stipend

Free Dollar Shave Club Products

Risks

Increased competition from new direct-to-consumer grooming brands.

Sale to Nexus Capital Management may lead to strategic shifts impacting brand stability.

Transition to Ordergroove's platform may face technical challenges.

Differentiation

Pioneered the direct-to-consumer model in the shaving industry since 2011.

Known for humorous and edgy marketing, capturing a broad audience.

Offers a subscription service with high-quality, affordable grooming products.

Upsides

Partnership with Kodif automates 65% of customer support, reducing costs.

ERP upgrades streamline operations, enhancing online and in-store product availability.

Migration to Ordergroove's platform supports innovative and scalable subscription models.

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