Brand Marketing Manager
FetchSalary not specified
Full Time
Mid-level (3 to 4 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Payments, Financial Services, TechnologyIndustries
Requirements
- 8+ years of relevant work experience with a Bachelor’s Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD, OR 11+ years of relevant work experience
- Preferred: 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
- Significant experience in marketing in the financial services or payments sector, working in a fast-moving environment
- Prior experience in business development
- Prior experience in designing and executing multichannel marketing campaigns (e.g., paid social, search engine marketing, email, direct mail, etc.) across the marketing lifecycle (acquisition, usage, retention, loyalty)
- Prior experience in designing and executing small to large scale experiential events
- Prior experience working with Merchants
- Strong executive presence and comfort leading discussions with clients
- Strong analytical skills
- Results-oriented, flexible, with a “can do”, positive attitude
- Strong track record in working collaboratively and independently with internal team members and external clients
- Ability to thrive in a fast-moving, highly matrixed environment
Responsibilities
- Support the development and sell-in of client programs that optimize the use of Visa marketing platforms/initiatives
- Lead strategic account relationships while identifying opportunities for Visa to support clients with Marketing Services solutions
- Prospect, price, and sell in marketing solutions for Visa’s Co-brand and Merchant clients
- Engage with teams across Visa and its clients to deliver thought leadership advisory services and execution of marketing programs to grow clients’ business and drive incremental client and Visa revenue
- Plan marketing strategies and partnership initiatives to grow Visa’s business with clients, through the activation of Visa marketing solutions, platforms/initiatives and strategic use of sponsorship assets
- Build partnership relationships with the cross-functional team, including Sales, Product, Marketing and agencies to deliver best-in-class marketing plans that drive business goals for both Visa and its clients
Skills
Marketing Strategy
Business Development
Account Management
Prospecting
Pricing
Selling
Partnership Development
Thought Leadership
Client Engagement
Revenue Growth
Marketing Programs
Visa
Global digital payment network provider
About Visa
Visa operates a global digital payment network that facilitates electronic payments for millions of people daily. The company connects consumers, businesses, financial institutions, and governments, allowing them to make transactions using Visa cards. Each time a card is used, Visa earns money through transaction, service, and data processing fees. Unlike many competitors, Visa focuses on expanding access to financial services for underserved communities and supporting local economies. The company's goal is to promote financial inclusivity and drive sustainable commerce, ensuring that more people can participate in the global economy.
San Francisco, CaliforniaHeadquarters
1958Year Founded
$55.8MTotal Funding
ANGEL_INDIVIDUALCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Health Insurance.
Life Insurance.
Dental Insurance.
Disability Insurance.
Accidental Death & Dismemberment Insurance.
Risks
CBDCs could reduce reliance on Visa's payment network.
'Buy Now, Pay Later' services may decrease traditional credit card transactions.
Fintech startups offering zero-fee transactions could pressure Visa's revenue model.
Differentiation
Visa operates a global digital payment network connecting millions daily.
The company focuses on financial inclusivity and sustainability in its operations.
Visa collaborates with central banks on Central Bank Digital Currencies (CBDCs).
Upsides
Visa's partnership with fintechs enhances cross-border payment solutions.
Adoption of blockchain technology could revolutionize digital payments.
AI-driven fraud detection systems are reducing fraudulent activities.
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