Senior Manager, Business Development at Nielsen

Ho Chi Minh City, Ho Chi Minh City, Vietnam

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Market Research, Consumer Insights, TechnologyIndustries

Requirements

Bachelor’s Degree or equivalent with minimum 8+ years’ experience in business development/account management
Well versed with Quantitative research, analytical, interpersonal and problem-solving skills
Excellent client management and relationship building skills and ability to converse with mid-level stakeholders in client organization
Proficient in Microsoft Excel & PowerPoint, familiar with Sales Loft, PBI, Salesforce alike
Ability to draw insights and good story telling skills
Excellent written & verbal communication skills

Responsibilities

Own overall Country Practice revenue and cost OP, driving long term profitable growth
Serve as senior leader on Local RFI/RFP engagements working across SA&I and NIQ for a unified response and representing the Practice and its tools
Involve in proposal development and E2E sales process in partnership with SS, Sales Enablement and Customer Success
Own regional sales Practice communities including all regional leaders and local Practices to share BDPs, White Space opportunity frameworks, etc. with a regular cadence
Build valuable routines across the team to keep high engagement levels and collaboration across teams
Actively participate in global Practice sales communities
Explore alternative use cases that could be served with existing product capabilities to capture new revenue opportunities in existing clients or new verticals
Partner with Global Practice team to give input for product development and prioritizations based on client feedback, RFPs requirements, competition analysis and market trends
Collaborate with Client Advisory Boards and Internal Advisory Board to capture needs and get early feedback on our mid/long term product roadmaps
Collaborate with Product Leadership and sales transformation team on rate cards that reflect pricing strategy/positioning vs competition and enable internal profit targets
Evaluate potential partners that can help us drive incremental revenue complementing our offering or covering areas we are not investing in
Clearly and convincingly articulate Practice offerings and unique value proposition, matching them with relevant client business challenges/KPIs
Adapt Practice sales framework to each Region linked to use cases relevant to specific target buyer personas

Skills

Business Development

Sales Leadership

Revenue Growth

RFP Management

Proposal Development

Sales Enablement

Customer Success

Strategic Leadership

Team Management

Market Analysis

Product Management

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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