Brand Director
MetaLabSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Payments, Financial Technology, MarketingIndustries
Requirements
- 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
- Preferred: 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
- Bachelor’s degree in Marketing, Communications, Business, or related field. MBA or advanced degree preferred
- 7+ years of progressive experience in global brand strategy, brand marketing, or related field - financial services or technology experience strongly preferred
- Proven track record in consumer product marketing and consumer product technology marketing
- Strong analytical skills and experience leveraging data to inform strategy and storytelling
- Experience in managing cross-functional teams and global initiatives
- Excellent communication and stakeholder management skills, with ability to influence at all levels
- Highly organized, detail-oriented, and adept at managing multiple competing priorities
Responsibilities
- Brand Claims Center of Excellence (COE): Maintain and enhance a centralized global repository of brand claims spanning initiatives, audiences, and regions. Lead the development and refinement of claims and manage the risk assessment process for all brand claims, ensuring adherence to legal, regulatory, and corporate guidelines
- Claims Development & Delivery: Develop and launch new, differentiated claims for strategic focus areas, including Affluent, Non-Card, Innovation Products, and B2B Solutions. Partner cross-functionally with Legal, Product, Regional, and Creative teams to ensure claims are substantiated, relevant, and globally scalable
- Audience Testing & Insights: Collaborate with Insights & Analytics teams to test brand claims' ability to lift relevance, preference, and motivation to choose Visa. Leverage insights to refine messaging and inform go-to-market strategies
- Client & Investor Brand Strength: Develop a new approach to demonstrate Visa’s brand strength for clients and investors, utilizing BERA and other independent data sources. Articulate Visa’s macro brand narrative and highlight value levers across the cardholder lifecycle. Create compelling, data-driven storytelling for RFPs, renewals, and sales enablement materials
Skills
Brand Strategy
Claims Management
Risk Assessment
Value Propositions
Marketing Strategy
Consumer Advertising
Cross-Functional Collaboration
Strategic Planning
Regulatory Compliance
Innovation Products
B2B Solutions
Visa
Global digital payment network provider
About Visa
Visa operates a global digital payment network that facilitates electronic payments for millions of people daily. The company connects consumers, businesses, financial institutions, and governments, allowing them to make transactions using Visa cards. Each time a card is used, Visa earns money through transaction, service, and data processing fees. Unlike many competitors, Visa focuses on expanding access to financial services for underserved communities and supporting local economies. The company's goal is to promote financial inclusivity and drive sustainable commerce, ensuring that more people can participate in the global economy.
San Francisco, CaliforniaHeadquarters
1958Year Founded
$55.8MTotal Funding
ANGEL_INDIVIDUALCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Health Insurance.
Life Insurance.
Dental Insurance.
Disability Insurance.
Accidental Death & Dismemberment Insurance.
Risks
CBDCs could reduce reliance on Visa's payment network.
'Buy Now, Pay Later' services may decrease traditional credit card transactions.
Fintech startups offering zero-fee transactions could pressure Visa's revenue model.
Differentiation
Visa operates a global digital payment network connecting millions daily.
The company focuses on financial inclusivity and sustainability in its operations.
Visa collaborates with central banks on Central Bank Digital Currencies (CBDCs).
Upsides
Visa's partnership with fintechs enhances cross-border payment solutions.
Adoption of blockchain technology could revolutionize digital payments.
AI-driven fraud detection systems are reducing fraudulent activities.
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