Senior Manager, Brand Marketing - Women’s Hair

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Health and Wellness, Consumer GoodsIndustries

Requirements

Candidates should have 5-7 years of experience in brand marketing, with a preference for experience in eCommerce-driven brands, DTC, or wellness sectors. Additionally, 1-2 years of experience leading and managing a team with at least one direct report is preferred. Strong strategic, analytical, organizational, and project management skills are essential, along with a passion for branding and meticulous attention to detail.

Responsibilities

The Senior Manager, Brand Marketing will develop and maintain the Women's marketing calendar, translating brand strategy into integrated marketing plans and consumer experiences. They will lead campaign development and go-to-market execution, partnering with creative teams and agencies to ensure brand alignment and consumer resonance. This role involves understanding and quantifying the impact of marketing initiatives on brand and business goals, acting as an internal advocate for the Women's customer, and managing project budgets and cross-functional stakeholders. The manager will also be responsible for pitching brand initiatives, managing team members, and delegating work to ensure project success.

Skills

Brand Marketing

Consumer Campaigns

Marketing Plans

Brand Strategy

Visual Identity

Cross-functional Collaboration

Marketing Calendar Management

Nutrafol

Natural supplements for hair growth and health

About Nutrafol

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

New York City, New YorkHeadquarters

2013Year Founded

$34MTotal Funding

SERIES_BCompany Stage

Healthcare, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Performance Bonus

Unlimited Paid Time Off

Wellness Program

Meal Benefits

Phone/Internet Stipend

Professional Development Budget

Pet Insurance

Remote Work Options

Risks

Increased competition from new entrants like Divi could impact Nutrafol's market share.

Nutrafol Skin faces challenges in a saturated acne treatment market.

Partnership with Sephora may lead to competition with established brands in their retail space.

Differentiation

Nutrafol offers a whole-body approach to hair health, unlike many competitors.

The company is backed by over 3,000 physicians, clinics, and stylists in the U.S.

Nutrafol's products are clinically proven, drug-free, and target root causes of hair thinning.

Upsides

Nutrafol's expansion into skin health taps into a large, existing market.

Partnership with Sephora increases Nutrafol's visibility and retail presence.

Growing consumer interest in personalized health solutions aligns with Nutrafol's offerings.

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