Vice President, Women's Health Marketing

The Vice President, Women's Health Marketing will lead and execute global and regional marketing strategies to accelerate growth and market adoption of Natera’s Women’s Health portfolio. This includes integrating global brand strategy with tailored regional execution, ensuring consistent messaging, exceptional customer experience, and strong market development. Key responsibilities involve developing and implementing global and regional marketing and commercialization strategies, including new product launches, regional market development, sales enablement, and competitive positioning. The role requires leading a regionalized approach, ensuring worldwide commercial readiness while prioritizing regional execution, customer satisfaction, and user experience. Driving cross-functional collaboration across Product, Sales, Medical Affairs, Regulatory, Market Access, and Operations is crucial. A significant emphasis (20%+) will be placed on building and executing region-specific marketing strategies, partnering with regional commercial leaders, and leading regional market access, physician engagement, and patient advocacy initiatives. The position involves creating compelling messaging, campaigns, and value propositions, overseeing advertising, digital marketing, PR, event marketing, and regional campaigns, and ensuring consistency in branding while adapting for regional needs. Delivering training content and commercial enablement resources is also a key duty. The leader will own P&L responsibility for Women's Health marketing, partner with forecasting and strategy teams, lead competitive intelligence and market research, and manage, mentor, and scale a high-performing marketing team.